What We Do

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Seed Focused

We make seed investments in industry-transforming technology companies and reserve capital to follow our initial investments across multiple  financings.

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SaaS & Commerce

We invest only in those sectors we know best, Enterprise SaaS and NextGen Commerce, to build a portfolio of complementary and synergistic companies.

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NYC & Northeast

We focus on NYC and the Northeast, leveraging proximity to closely support our founders and connect portfolio companies to each other.

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Portfolio Support

Building a startup is hard work. Our Operating Partner Network will help you solve problems faster; and our Talent Program will help you build a killer team.

Our Investments

The online, automated, full service bookkeeper for small business. Visit Bench.   

The online, automated, full service bookkeeper for small business. Visit Bench. 
 

The leading ecommerce company in South Korea. Visit Coupang.  

The leading ecommerce company in South Korea. Visit Coupang.
 

The mobile security platform that enables the BYOD revolution (acquired by Google). Visit Divide.

The mobile security platform that enables the BYOD revolution (acquired by Google). Visit Divide.

The mobile-first platform for construction workforce and project management. Visit FieldLens.

The mobile-first platform for construction workforce and project management. Visit FieldLens.

The go-to-market engine for the wholesale world. Visit Handshake.   

The go-to-market engine for the wholesale world. Visit Handshake. 
 

Members-only shopping club with the best prices on more than 10 million products. Visit Jet.

Members-only shopping club with the best prices on more than 10 million products. Visit Jet.

On-demand storage solution that takes the "self" out of "self storage." Visit MakeSpace.

On-demand storage solution that takes the "self" out of "self storage." Visit MakeSpace.

Delicious and fresh food delivered straight to your door. Visit Maple.  

Delicious and fresh food delivered straight to your door. Visit Maple.
 

The licensing platform for independent music (acquired by Getty Images). Visit Pump Audio.

The licensing platform for independent music (acquired by Getty Images). Visit Pump Audio.

The definitive data and analytics platform for commercial real estate. Visit Reonomy.

The definitive data and analytics platform for commercial real estate. Visit Reonomy.

The leading social ticketing platform for live events. Visit Ticketfly.  

The leading social ticketing platform for live events. Visit Ticketfly.
 

The NextGen processing platform for emerging payments (acquired by Google). Visit TxVia.

The NextGen processing platform for emerging payments (acquired by Google). Visit TxVia.

Primary Team

Ben Sun

General Partner
About Ben

BRAD SVRLUGA

General Partner
About Brad

Jeff Prober

Senior Associate
About Jeff

Byron Ling

Senior Associate
About Byron

Russ Howard

CFO
About Russ

Bela Musits

Venture Advisor
About Bela

Tracy Baker

Office Manager
About Tracy


JOIN OUR TEAM


We are looking for talented members of the NYC tech community to join our team. 
 

Talent Partner
 

Portfolio Support & Network Director

 

 

Operating Partner Network

Startups are dangerous work. No venture firm can help navigate these challenging waters on its own. We understand our limitations as advisors and aim not to answer questions dogmatically, but to connect our founders to true experts who have solved the same problems many times before.

We believe we can help our portfolio win by relying on the strengths and expertise of the NYC tech community. Our Operating Partner Network and Technical Advisory Network represent over 300 of NYC's top experts across dozens of functional areas who  are eager to help you succeed.

Just a few OF THE 300+ partners in our Network...

Aaron Schildkrout Uber Head of Data

Aaron Schildkrout
Uber
Head of Data

Adam Liebman SinglePlatform Former EVP Sales

Adam Liebman
SinglePlatform
Former EVP Sales

Andrea Kayal Signpost VP of Marketing

Andrea Kayal
Signpost
VP of Marketing

Andrey Akselrod Smartling CTO

Andrey Akselrod
Smartling
CTO

Ben Sesser  Enigma.io VP of Operations

Ben Sesser 
Enigma.io
VP of Operations

Beth Ferreira Fab.com Former COO

Beth Ferreira
Fab.com
Former COO

Brian Tomasette  Google Head of  Strategy, Adx

Brian Tomasette 
Google
Head of  Strategy, Adx

Carolyn Childers Handy VP of Operations

Carolyn Childers
Handy
VP of Operations

Cassie Lancellotti-Young Saillthru  EVP, Customer Success

Cassie Lancellotti-Young
Saillthru
 EVP, Customer Success

David Blanke Clarifai General Manager

David Blanke
Clarifai
General Manager

Glen de Vries  Medidata Solutions President

Glen de Vries 
Medidata Solutions
President

Huanlei Ni - Director ZocDoc  Product Management

Huanlei Ni - Director
ZocDoc 
Product Management

Jason Grunberg Sailthru Director, Marketing & PR

Jason Grunberg
Sailthru
Director, Marketing & PR

Jeffrey Szczepanski StackExchange COO

Jeffrey Szczepanski
StackExchange
COO

Jesse Hertzberg Livestream  CEO

Jesse Hertzberg
Livestream 
CEO

Michael Manne Namely  VP, Sales

Michael Manne
Namely 
VP, Sales

Nate Faust Jet.com  COO

Nate Faust
Jet.com
 COO

Peter Chen SinglePlatform GM

Peter Chen
SinglePlatform
GM

Robert LoCascio LivePerson Founder & CEO

Robert LoCascio
LivePerson
Founder & CEO

Ryan McIntyre Thrillist EVP of Marketing

Ryan McIntyre
Thrillist
EVP of Marketing

Steve Miller Warby Parker CFO

Steve Miller
Warby Parker
CFO

Ryan Urban BounceExchange CEO

Ryan Urban
BounceExchange
CEO

Tad Martin Collective[i] CEO

Tad Martin
Collective[i]
CEO

Tom Newman Interactive One  President

Tom Newman
Interactive One 
President

Don't just take our word for it...

We’re excited to have Primary as an investor. They bring value way beyond the check.
— Marc Lore, Jet.com
Brad has been a trusted advisor for years. Primary is a great asset to any startup.
— Andrew Dreskin, Ticketfly
Having raised over $75 million, there’s nobody I’d rather have on my side than Primary.
— Anil Aggarwal, TxVia (Acquired by Google)
Ben brought support and guidance that has truly impacted Coupang’s success.
— Bom Kim, Coupang
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Location

48 West 21st Street, 4th Floor
(between 5th & 6th Ave.)
New York, NY 10010

Connect With Us

info@primary.vc