Primary Venture Partners invests in early-stage transformative SaaS and NextGen Commerce companies, propelling them to success with deep industry expertise and unparalleled platform support. 

The pace of seed investments in New York City slowed again in Q1 2017, as VCs maintain the cautious pace that began to settle in last year. We now find ourselves squarely in the midst of the “normalization” period that industry leaders have been predicting over the last several quarters.

Following their wildly successful exits Clarity, Prepaid Expo, TxVia and Money20/20, Primary reinvests in founders Anil Aggarwal and Jonathan Weiner as they execute their aggressive vision to extend the Shoptalk brand across the pond. 

From the drafting table of two talented ex-Apple employees who partnered with a decades-old lock manufacturer comes Latch. The product differentiates itself in the smart lock market with a highly secure, enterprise-grade mortise lock and a sleek platform that elegantly addresses the pain points of large property managers. 

Alongside Mangrove Capital Partners, Lerer Hippeau Ventures and Comcast Ventures, Primary's latest investment is Kang Health: a platform that's indexing the world's health knowledge into an adaptive, personalized platform. The solution will replace the outdated online health forums and empower patients to make informed healthcare decisions.

With increasing reliance on cloud apps, the potential for crippling IT problems is ever lurking, especially for SMBs without the resources for in-house IT support. The solution? Our latest investment in Electric: a 24/7 automated intelligent support channel for immediate response to customer IT enquiries. 

Our latest FinTech investment, Vestwell, the industry’s only full-fiduciary, white-label defined contribution platform that enables financial advisors to better serve employees and employers. We invested alongside FinTech Collective, F-Prime and Commerce Ventures - deeply skilled and networked FinTech investors who share our belief that Vestwell has the potential to make a huge impact in an as-yet untapped segment.

We are thrilled to introduce Ollie, which delivers freshly made human-grade pet food direct to your doorstep, complete with nutritional information and a tailored feeding plan for your dog. We conceptualized and incubated the idea for Ollie with founders Alex Douzet, Gabby Slome and Randy Jimenez, and invested $770,000 alongside Lerer Hippeau Ventures, Canaan Partners, WME Venture Partners and Montauk Ventures.

Wal-Mart Stores Inc. signed a $3.3 billion deal to buy web retailer Jet.com Inc., bringing in some outside help to jump-start growth at the retail giant’s e-commerce operations.

Bounce Exchange has been recognized by the Inc. 5000 as the #1 fastest-growing software company in the US, and the 7th fastest-growing company overall, having grown revenue 14,574% in just three years.

Unaddressed social needs, like food insecurity and housing instability affect millions of Americans and cost an estimated $85 billion a year in additional healthcare spending. Healthify’s platform empowers healthcare staff to find and match the appropriate community-based agencies for high-risk patients to improve overall health outcomes.

Combination will change the face of live entertainment, realizing the vision of a truly ‘full stack music platform'
 

Coupang is Korea’s fastest growing e-commerce company and is positioned to be the “Amazon of Korea”.

Primary Partner Brad Svrluga examines the blossoming SaaS activity in New York City, and proves that NYC is poised to become a genuine leader in the formation of companies leading the next wave of enterprise transformation.