Optimism and seed-stage FOMO persist despite 2018’s lackluster start

If it was action you were hoping for from the seed market last quarter, you’d be better served watching the first two episodes of Silicon Valley, Season 2. Pizza anyone? As for our own startup news, New York City saw a total of 26 seed deals completed in Q1 - right on par with last quarter’s 26 - and a total of $40 million in funding, which was down 25% from Q4. Compared to this time last year, Q1 saw 26% fewer deals and 31% less in total funding.

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Suppressed deal count is not surprising at this point. We and others have written plenty about the recent trend of fewer deals commanding larger price tags - both in New York City and around the country, where angel and seed deals have dropped nearly 50% from the number of individual financings seen in 2014. Still, capital is flowing freely to the best opportunities, especially in our city. We continue to witness high levels of invested capital, as evidenced by steadily rising average deal size over the course of the last seven years.

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This is a trend that we expect to persist for the foreseeable future, given an increased supply of seed capital (ahem, Sequoia, SoftBank) chasing the best deals in the city and growing numbers of high-quality, experienced founders who are able to command larger rounds. It’s notable, then, that as of this first wave of publicly available data for Q1, the median seed check came in at $1.54 million, down 23% from last quarter, and 9% from this time last year. This is the lowest average deal size since Q1 2016, and the first time since Q4 2016 that average check size has decreased from the prior quarter.

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The Primary NYC Seed Deal Report covers all NYC seed deals - which we define as $250K-$3.5MM - that have been publicly announced in each quarter. Data is sourced from Crunchbase and Primary Venture Partners research. If you know of any deals that we’ve missed in this report, please contact us at info@primary.vc!


The savvy shopper goes corporate

The push for pricing transparency is extending from ecommerce to the enterprise space. From monitoring software spend (Intello) to finding the best deals for repeat office purchases (Bazaar), smarter decision making in crypto (Messari) and a cost management platform for the restaurant industry (xtraCHEF), new platforms are increasing visibility to help businesses make smarter decisions.

Financial products for all!

Riding on NYC’s incredible representation of finance talent and domain expertise, we continue to see ongoing innovation in consumer financial services, primarily around platforms that democratize access to financial products. This quarter, we saw new entrants pushing the envelope in  crowdfunding (First RealFund), banking (Atlas Holdings Group), alternative investments (Rally Rd.) and credit (Fangoo).

Stop, drop and roll

Companies are looking to arm their employees with preparedness tools to help them more readily navigate uncertainty. From natural disasters (Groupdolists) to difficult conversations (Loris.ai), business owners are hoping to empower employees to handle whatever life throws their way.

Lifting from Craig’s playbook

New consumer marketplaces - especially those that cater to very niche markets - continue to emerge, drawing from the success of Craigslist and other incumbents. Q1 saw funding go to marketplaces for furniture (Furnishare), employment (Hyr), travel (ViaHero) and even long-tail categories like boat rental (Sailo).

Primary NYC Seed Deal Report: Q1 2018

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