Cat Hernandez

Cat leads all talent initiatives for Primary Ventures' early stage portfolio.


Cat firmly believes that startup success is largely founded on it's ability to hire, retain and engage the absolute best people in the marketplace. As Primary's Talent Partner and people evangelist by trade,  she works closely with leadership teams across the portfolio to better understand how we can deliver meaningful support, especially as it relates to critical hiring, talent infrastructure and strategic org development. Now more than ever, companies (at every stage) understand the importance of aligning people strategy with overarching business strategy, and that's a shift in mentality for which Cat will always advocate.


Before venture, Cat spent three years at Chartbeat, a Made in NY tech startup, focused on how to measure and monetize attention on the web. She led the charge for hiring incredible data-loving talent over three years of incredible growth, while also helping create and foster a positive, inclusive culture. When she's not fixated on startup building, Cat dabbles in scotch appreciation, karaoke and daily indoor cycling (in that order).

The Rest of the Story

I grew up in the Middle East as an expat oil kid surrounded by vibrant culture and seemingly boundless opportunities. I have my parents to thank for that upbringing and respect them both immensely for the example they've set around finding your passion and committing to it full throttle. It's a standard I 'll always aspire to live up to.

Stuff You Wouldn't Know

First Job: In college, I worked for the Office of Admissions and eventually ran the university's tour guide program. You're shocked, I know. The most interesting thing I did while working there was filling in to be Champ The Bulldog for an on-campus  info session. At just under 5" short, I basically looked ridiculous as the mascot!

Greatest Life Experience: It's cheesy, but skydiving! Jumping out of a plane, afraid for your life, has a funny way of shocking you into being grateful to be alive. It's also just physically invigorating!

Most Humbling Life Experience: Every time I surround myself with inspiring women, especially in tech, who are beaming examples of what it means to be unapologetically strong and successful is a humbling experience. I'm fortunate enough to call some of these women my closest friends.

Random Fact: I sing a mean karaoke song and wish I had the guts to audition for something like American Idol  (or change careers entirely and be a Kindergarten teacher).