Cat Hernandez

Cat focuses on identifying and placing top talent within our portfolio companies.


Cat leads talent initiatives for Primary Venture Partners. As the venture's Talent Partner and people evangelist by trade, she firmly  believes that startup success  is largely founded on  it's ability to hire, retain, and engage the absolute best in the marketplace. Period.

Cat's previous professional home was Chartbeat, a Made in NY tech startup, focused on how to measure and monetize attention on the web. She led the charge for hiring incredible data-loving folks over  three years of extreme growth, while also helping foster a positive culture . When she's not fixated on startup building, Cat dabbles in scotch appreciation, karaoke, and daily indoor cycling (in that order).

The Rest of the Story

I grew up in the Middle East as an expat oil kid surrounded by vibrant culture and seemingly boundless opportunities. I have my parents to thank for that upbringing and respect them both immensely for the example they've set around finding your passion and committing to it full throttle. It's a standard I 'll always aspire to live up to.

Stuff You Wouldn't Know

First Job: In college, I worked for the Office of Admissions and eventually ran the university's tour guide program. You're shocked, I know. The most interesting thing I did while working there was filling in to be Champ The Bulldog for an on-campus  info session. At just under 5" short, I basically looked ridiculous as the mascot!

Greatest Life Experience: It's cheesy, but skydiving! Jumping out of a plane, afraid for your life, has a funny way of shocking you into being grateful to be alive. It's also just physically invigorating!

Most Humbling Life Experience: Every time I surround myself with inspiring women, especially in tech, who are beaming examples of what it means to be unapologetically strong and successful is a humbling experience. I'm fortunate enough to call some of these women my closest friends.

Random Fact: I sing a mean karaoke song and wish I had the guts to audition for something like American Idol  (or change careers entirely and be a Kindergarten teacher).