Portfolio

Primary’s General Partners bring over two decades of combined experience leading seed stage deals as angel investors and institutional VCs.

Connecting knowledge to create reliable and relevant health data. Visit Kang.

Connecting knowledge to create reliable and relevant health data. Visit Kang.

Ollie delivers freshly made dog food from real, human-grade ingredients your dog loves to eat, delivered to your door. Visit Ollie.

Ollie delivers freshly made dog food from real, human-grade ingredients your dog loves to eat, delivered to your door. Visit Ollie.

An API to know your customers. Use data to get more good customers and fight fraud. Visit Alloy. 

An API to know your customers. Use data to get more good customers and fight fraud. Visit Alloy. 

Find the best local pizza. Authentic. Easy. Delicious. Visit Slice.

Find the best local pizza. Authentic. Easy. Delicious. Visit Slice.

Keep your business-critical apps running smoothly right from Slack. Visit Electric.

Keep your business-critical apps running smoothly right from Slack. Visit Electric.

Renzell brings data-driven methodology to restaurant ratings. Visit Renzell.  

Renzell brings data-driven methodology to restaurant ratings. Visit Renzell.
 

Penrose Hill is empowering consumers to experience wine in a whole new way. Visit Penrose Hill.

Penrose Hill is empowering consumers to experience wine in a whole new way. Visit Penrose Hill.

A better way for healthcare institutions to manage and verify provider credentials. Visit CredSimple.

A better way for healthcare institutions to manage and verify provider credentials. Visit CredSimple.

A new platform that helps RIAs  evolve their business to suit the changing landscape of retirement investing. Visit Vestwell.

A new platform that helps RIAs  evolve their business to suit the changing landscape of retirement investing. Visit Vestwell.

Behavioral technology to convert visitors to customers. Visit Bounce Exchange.

Behavioral technology to convert visitors to customers. Visit Bounce Exchange.

Technology-fueled commercial real estate brokerage. Visit SquareFoot.

Technology-fueled commercial real estate brokerage. Visit SquareFoot.

A next generation online driven fashion brand for plus-size women (GP angel investment). Visit Eloquii.

A next generation online driven fashion brand for plus-size women (GP angel investment). Visit Eloquii.

A platform to help healthcare organizations address social determinants of health. Visit Healthify. 

A platform to help healthcare organizations address social determinants of health. Visit Healthify. 

Stealth enterprise security (coming soon). Visit Drawbridge Networks.  

Stealth enterprise security (coming soon). Visit Drawbridge Networks.
 

Members-only shopping club with the best prices on more than 10 million products. Visit Jet.

Members-only shopping club with the best prices on more than 10 million products. Visit Jet.

The platform and marketplace connecting brands and manufacturer licensees. Visit iQ License.

The platform and marketplace connecting brands and manufacturer licensees. Visit iQ License.

Shoptalk is the first large-scale NextGen Commerce event. Visit Shoptalk.

Shoptalk is the first large-scale NextGen Commerce event. Visit Shoptalk.

The leading mobile personal shopping platform for luxury apparel and home goods. Visit PS Dept.

The leading mobile personal shopping platform for luxury apparel and home goods. Visit PS Dept.

The vertically-integrated brand that is redefining men's fashion sneakers. Visit Greats.

The vertically-integrated brand that is redefining men's fashion sneakers. Visit Greats.

Making healthy living easy via mobile apps (GP angel investment). Visit Noom.  

Making healthy living easy via mobile apps (GP angel investment). Visit Noom.
 

The case for better travel. Visit Raden.  

The case for better travel. Visit Raden.

 

On-demand storage solution that takes the "self" out of "self storage." Visit MakeSpace.

On-demand storage solution that takes the "self" out of "self storage." Visit MakeSpace.

Turning donated designer clothing into funding for charity. Visit Fashion Project.  

Turning donated designer clothing into funding for charity. Visit Fashion Project.
 

The definitive data and analytics platform for commercial real estate. Visit Reonomy.

The definitive data and analytics platform for commercial real estate. Visit Reonomy.

Latch is the first smart access system that works for your apartment, your office, and your home. Visit Latch.

Latch is the first smart access system that works for your apartment, your office, and your home. Visit Latch.

Bringing legal horse race betting online (GP angel investment). Visit DerbyJackpot.

Bringing legal horse race betting online (GP angel investment). Visit DerbyJackpot.

The go-to-market engine for the wholesale world. Visit Handshake.  

The go-to-market engine for the wholesale world. Visit Handshake.
 

Turning nonprofit supporters into fundraisers and advocates. Visit Amicus.  

Turning nonprofit supporters into fundraisers and advocates. Visit Amicus.
 

Delicious and fresh food delivered straight to your door. Visit Maple.  

Delicious and fresh food delivered straight to your door. Visit Maple.
 

The video Q&A platform.   

The video Q&A platform. 


 

The flight merchandising platform for airlines and online travel agencies. Visit Routehappy.

The flight merchandising platform for airlines and online travel agencies. Visit Routehappy.

The standard in content measurement and distribution. Visit SimpleReach.

The standard in content measurement and distribution. Visit SimpleReach.

Digital media that celebrates society's cultural influencers (GP angel investment). Visit Guest of a Guest.

Digital media that celebrates society's cultural influencers (GP angel investment). Visit Guest of a Guest.

The mobile-first platform for construction workforce and project management. Visit FieldLens.

The mobile-first platform for construction workforce and project management. Visit FieldLens.

Quick, secure payments directly to and from your checking account. Visit Zipmark.

Quick, secure payments directly to and from your checking account. Visit Zipmark.

Procurement services for early stage start ups (GP angel investment). Visit FundedBuy.

Procurement services for early stage start ups (GP angel investment). Visit FundedBuy.

Broker-free marketplace that matches shippers with freight carriers.  

Broker-free marketplace that matches shippers with freight carriers.
 

Real-time data and actionable analytics for truck fleet management. Visit Vnomics.  

Real-time data and actionable analytics for truck fleet management. Visit Vnomics.
 

The better way to buy and sell NYC real estate. Visit RealDirect.  

The better way to buy and sell NYC real estate. Visit RealDirect.
 

The leader in ultra-low power, long life sensors. Visit Widetronix.  

The leader in ultra-low power, long life sensors. Visit Widetronix.
 

Helping online shoppers find clothes that fit (acquired by Rakuten). Visit Clothes Horse.

Helping online shoppers find clothes that fit (acquired by Rakuten). Visit Clothes Horse.

Location based and targeted mobile advertising (GP angel investment; acquired by Telenav). Visit ThinkNear.

Location based and targeted mobile advertising (GP angel investment; acquired by Telenav). Visit ThinkNear.

Yield management solutions for the restaurant industry (acquired by Groupon). Visit Savored.

Yield management solutions for the restaurant industry (acquired by Groupon). Visit Savored.

The modern love company (GP angel investment; acquired by IAC). Visit HowAboutWe.

The modern love company (GP angel investment; acquired by IAC). Visit HowAboutWe.

The online, automated, full service bookkeeper for small business. Visit Bench.   

The online, automated, full service bookkeeper for small business. Visit Bench. 
 

The mobile security platform that enables the BYOD revolution (acquired by Google). Visit Divide. 

The mobile security platform that enables the BYOD revolution (acquired by Google). Visit Divide. 

The leading celebrity content marketing company that connects brands with superfans. Visit WhoSay.

The leading celebrity content marketing company that connects brands with superfans. Visit WhoSay.

One of the largest mobile analytics and marketing platform (GP angel investment). Visit Upsight.

One of the largest mobile analytics and marketing platform (GP angel investment). Visit Upsight.

Software solutions connecting citizens and government. Visit Accela.  

Software solutions connecting citizens and government. Visit Accela.
 

Ecommerce aggregator and data provider (GP angel investment). Visit Yipit.  

Ecommerce aggregator and data provider (GP angel investment). Visit Yipit.
 

Open source content and competency-based learning for higher ed. Visit FlatWorld Knowledge. 

Open source content and competency-based learning for higher ed. Visit FlatWorld Knowledge. 

Custom embroidered products online. (acquired by VistaPrint).  

Custom embroidered products online. (acquired by VistaPrint).
 

Pioneers in a new mobile game category (GP angel investment). Jump Ramp Games.

Pioneers in a new mobile game category (GP angel investment). Jump Ramp Games.

The leading social ticketing platform for live events (acquired by Pandora). Visit Ticketfly.

The leading social ticketing platform for live events (acquired by Pandora). Visit Ticketfly.

The search and booking platform for small, simple meetings (acquired by Cvent). Visit Worktopia.

The search and booking platform for small, simple meetings (acquired by Cvent). Visit Worktopia.

The licensing platform for independent music (acquired by Getty Images). Visit Pump Audio.

The licensing platform for independent music (acquired by Getty Images). Visit Pump Audio.

Tools for organizations to manage all elements of membership.  

Tools for organizations to manage all elements of membership.
 

The NextGen processing platform for emerging payments (acquired by Google). Visit TxVia.

The NextGen processing platform for emerging payments (acquired by Google). Visit TxVia.

Voice over IP (VoIP) communications systems for SMBs. Visit Allworx.  

Voice over IP (VoIP) communications systems for SMBs. Visit Allworx.
 

Multi-room digital music and movie servers for home and businesses.  

Multi-room digital music and movie servers for home and businesses.
 

The leading ecommerce company in South Korea. Visit Coupang.  

The leading ecommerce company in South Korea. Visit Coupang.
 

Leading platform to connect brands with their audiences using video content. Visit Synaptic Digital.

Leading platform to connect brands with their audiences using video content. Visit Synaptic Digital.

The leading Platform-as-a-Service powering private enterprise clouds. Visit Apprenda.

The leading Platform-as-a-Service powering private enterprise clouds. Visit Apprenda.

Changing the economics of the petroleum industry by cleaning crude oil. Visit Auterra.

Changing the economics of the petroleum industry by cleaning crude oil. Visit Auterra.

Daily deals for moms (GP angel investment; acquired by PlumDistrict). Visit DoodleDeals.

Daily deals for moms (GP angel investment; acquired by PlumDistrict). Visit DoodleDeals.