Portfolio

Primary’s General Partners bring over two decades of combined experience leading seed stage deals as angel investors and institutional VCs.

Software solutions connecting citizens and government. Visit Accela.  

Software solutions connecting citizens and government. Visit Accela.
 

Voice over IP (VoIP) communications systems for SMBs. Visit Allworx.  

Voice over IP (VoIP) communications systems for SMBs. Visit Allworx.
 

Turning nonprofit supporters into fundraisers and advocates. Visit Amicus.  

Turning nonprofit supporters into fundraisers and advocates. Visit Amicus.
 

The leading Platform-as-a-Service powering private enterprise clouds. Visit Apprenda.

The leading Platform-as-a-Service powering private enterprise clouds. Visit Apprenda.

Changing the economics of the petroleum industry by cleaning crude oil. Visit Auterra.

Changing the economics of the petroleum industry by cleaning crude oil. Visit Auterra.

The leading ecommerce company in South Korea. Visit Coupang.  

The leading ecommerce company in South Korea. Visit Coupang.
 

Daily deals for moms (GP angel investment; acquired by PlumDistrict). Visit DoodleDeals.

Daily deals for moms (GP angel investment; acquired by PlumDistrict). Visit DoodleDeals.

The mobile-first platform for construction workforce and project management. Visit FieldLens.

The mobile-first platform for construction workforce and project management. Visit FieldLens.

Digital media that celebrates society's cultural influencers (GP angel investment). Visit Guest of a Guest.

Digital media that celebrates society's cultural influencers (GP angel investment). Visit Guest of a Guest.

Members-only shopping club with the best prices on more than 10 million products. Visit Jet.

Members-only shopping club with the best prices on more than 10 million products. Visit Jet.

On-demand storage solution that takes the "self" out of "self storage." Visit MakeSpace.

On-demand storage solution that takes the "self" out of "self storage." Visit MakeSpace.

The licensing platform for independent music (acquired by Getty Images). Visit Pump Audio.

The licensing platform for independent music (acquired by Getty Images). Visit Pump Audio.

The flight merchandising platform for airlines and online travel agencies. Visit Routehappy.

The flight merchandising platform for airlines and online travel agencies. Visit Routehappy.

Technology-fueled commercial real estate brokerage. Visit TheSquareFoot.

Technology-fueled commercial real estate brokerage. Visit TheSquareFoot.

The NextGen processing platform for emerging payments (acquired by Google). Visit TxVia.

The NextGen processing platform for emerging payments (acquired by Google). Visit TxVia.

The leading celebrity content marketing company that connects brands with superfans. Visit WhoSay.  

The leading celebrity content marketing company that connects brands with superfans. Visit WhoSay.
 

Quick, secure payments directly to and from your checking account. Visit Zipmark.

Quick, secure payments directly to and from your checking account. Visit Zipmark.

The online, automated, full service bookkeeper for small business. Visit Bench.   

The online, automated, full service bookkeeper for small business. Visit Bench. 
 

A better way for healthcare institutions to manage and verify provider credentials. Visit CredSimple.

A better way for healthcare institutions to manage and verify provider credentials. Visit CredSimple.

Stealth enterprise security (coming soon). Visit Drawbridge Networks.  

Stealth enterprise security (coming soon). Visit Drawbridge Networks.
 

Open source content and competency-based learning for higher ed. Visit FlatWorld Knowledge. 

Open source content and competency-based learning for higher ed. Visit FlatWorld Knowledge. 

The go-to-market engine for the wholesale world. Visit Handshake.  

The go-to-market engine for the wholesale world. Visit Handshake.
 

Pioneers in a new mobile game category (GP angel investment). Jump Ramp Games.

Pioneers in a new mobile game category (GP angel investment). Jump Ramp Games.

Delicious and fresh food delivered straight to your door. Visit Maple.  

Delicious and fresh food delivered straight to your door. Visit Maple.
 

The better way to buy and sell NYC real estate. Visit RealDirect.  

The better way to buy and sell NYC real estate. Visit RealDirect.
 

Yield management solutions for the restaurant industry (acquired by Groupon). Visit Savored.

Yield management solutions for the restaurant industry (acquired by Groupon). Visit Savored.

Location based and targeted mobile advertising (GP angel investment; acquired by Telenav). Visit ThinkNear.

Location based and targeted mobile advertising (GP angel investment; acquired by Telenav). Visit ThinkNear.

One of the largest mobile analytics and marketing platform (GP angel investment). Visit Upsight.

One of the largest mobile analytics and marketing platform (GP angel investment). Visit Upsight.

The leader in ultra-low power, long life sensors. Visit Widetronix.  

The leader in ultra-low power, long life sensors. Visit Widetronix.
 

Behavioral technology to convert visitors to customers. Visit Bounce Exchange.

Behavioral technology to convert visitors to customers. Visit Bounce Exchange.

Bringing legal horse race betting online (GP angel investment). Visit DerbyJackpot.

Bringing legal horse race betting online (GP angel investment). Visit DerbyJackpot.

A next generation online driven fashion brand for plus-size women (GP angel investment). Visit Eloquii.

A next generation online driven fashion brand for plus-size women (GP angel investment). Visit Eloquii.

Procurement services for early stage start ups (GP angel investment). Visit FundedBuy.

Procurement services for early stage start ups (GP angel investment). Visit FundedBuy.

The modern love company (GP angel investment; acquired by IAC). Visit HowAboutWe.

The modern love company (GP angel investment; acquired by IAC). Visit HowAboutWe.

Broker-free marketplace that matches shippers with freight carriers.  

Broker-free marketplace that matches shippers with freight carriers.
 

Making healthy living easy via mobile apps (GP angel investment). Visit Noom.  

Making healthy living easy via mobile apps (GP angel investment). Visit Noom.
 

The definitive data and analytics platform for commercial real estate. Visit Reonomy.

The definitive data and analytics platform for commercial real estate. Visit Reonomy.

The standard in content measurement and distribution. Visit SimpleReach.

The standard in content measurement and distribution. Visit SimpleReach.

Custom embroidered products online. (acquired by VistaPrint).  

Custom embroidered products online. (acquired by VistaPrint).
 

Real-time data and actionable analytics for truck fleet management. Visit Vnomics.  

Real-time data and actionable analytics for truck fleet management. Visit Vnomics.
 

The search and booking platform for small, simple meetings (acquired by Cvent). Visit Worktopia.

The search and booking platform for small, simple meetings (acquired by Cvent). Visit Worktopia.

Helping online shoppers find clothes that fit (acquired by Rakuten). Visit Clothes Horse.

Helping online shoppers find clothes that fit (acquired by Rakuten). Visit Clothes Horse.

The mobile security platform that enables the BYOD revolution (acquired by Google). Visit Divide. 

The mobile security platform that enables the BYOD revolution (acquired by Google). Visit Divide. 

Turning donated designer clothing into funding for charity. Visit Fashion Project.  

Turning donated designer clothing into funding for charity. Visit Fashion Project.
 

The vertically-integrated brand that is redefining men's fashion sneakers. Visit Greats.

The vertically-integrated brand that is redefining men's fashion sneakers. Visit Greats.

The platform and marketplace connecting brands and manufacturer licensees. Visit iQ License.

The platform and marketplace connecting brands and manufacturer licensees. Visit iQ License.

Tools for organizations to manage all elements of membership.  

Tools for organizations to manage all elements of membership.
 

The leading mobile personal shopping platform for luxury apparel and home goods. Visit PS Dept.

The leading mobile personal shopping platform for luxury apparel and home goods. Visit PS Dept.

Multi-room digital music and movie servers for home and businesses.  

Multi-room digital music and movie servers for home and businesses.
 

The leading platform to connect brands with their audiences using video content. Visit Synaptic Digital.

The leading platform to connect brands with their audiences using video content. Visit Synaptic Digital.

The leading social ticketing platform for live events (acquired by Pandora). Visit Ticketfly.  

The leading social ticketing platform for live events (acquired by Pandora). Visit Ticketfly.
 

The video Q&A platform.   

The video Q&A platform. 


 

Ecommerce aggregator and data provider (GP angel investment). Visit Yipit.  

Ecommerce aggregator and data provider (GP angel investment). Visit Yipit.