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Platform

 

Portfolio support forms the core of our DNA as a firm. We aim to be the most valued partner on our founders’ cap table, and we have constructed our team to ensure we deliver on that promise with an unparalleled array of resources.

 

Primary Expert Network

We’re the first to admit that we don’t have all the answers. But we know the people who do! We built the PEN - an active community of 200+ of NYC’s leading operators and functional experts - to advise our portfolio companies so that they can get answers quickly without having to reinvent the wheel.

Advisory Sessions

When our portfolio companies have operational questions, on anything from how to motivate a sales team to building a marketing funnel and beyond, we organize focused 3-on-1 advisory sessions with PEN members who provide hands-on, tactical advice.

Curated Dinners

Our small, highly curated events around functional areas build community among PEN members and provide an open forum for discussion around specific topics. Past events have focused on CFO challenges, the growing importance of customer success teams and the growth of women in tech.

Community Events

Through larger events for our PEN family and the broader NYC Tech community, our goal is to get to know the star performers in the city so that we can continue to offer our portfolio companies the guidance that will propel them to the next level.

"Primary is truly unique in the venture community. They believe in unconditional giving, and are always willing to go the extra mile for their portfolio companies. Their entire team has been truly instrumental in our early success – from deploying the full resources of their talent partner program, to calling on the PEN to help us solve new challenges, to holding 1:1 bi-weekly meetings to keep us on track with our strategic goals. Primary’s value as a trusted advisor goes well beyond the value of the check itself."

– Ilir Sela, Founder & CEO, Slice


Just a few of the experts in our network

Glen de Vries President at Medidata Solutions

Glen de Vries
President at Medidata Solutions

Theresa Rockovich VP Marketing, Acquisition & Retention at Casper

Theresa Rockovich
VP Marketing, Acquisition & Retention at Casper

Aamir Basheer Marketing at Zocdoc

Aamir Basheer
Marketing at Zocdoc

Beth Kaplan Strategic Advisor, Board Member and formerly President & COO at Rent The Runway

Beth Kaplan
Strategic Advisor, Board Member and formerly President & COO at Rent The Runway

Jesse Hertzberg CEO at Livestream

Jesse Hertzberg
CEO at Livestream

Beth Ferreira Investor, Board Member, Advisor, Entrepreneur

Beth Ferreira
Investor, Board Member, Advisor, Entrepreneur

Anshu Aggarwal CTO at Skynet Labs

Anshu Aggarwal
CTO at Skynet Labs

Cassie Lancellotti-Young EVP, Customer Success at Sailthru

Cassie Lancellotti-Young
EVP, Customer Success at Sailthru

Aaron Schildkrout Head of Product for Riders & Drivers at Uber

Aaron Schildkrout
Head of Product for Riders & Drivers at Uber

Molly (Nunlist-Young) Bruttomesso Group Director Client Success at Sprinklr

Molly (Nunlist-Young) Bruttomesso
Group Director Client Success at Sprinklr

Sam Jacobs SVP Sales & Marketing, Platform at Livestream

Sam Jacobs
SVP Sales & Marketing, Platform at Livestream

Catherine Ulrich Chief Product Officer at Shutterstock

Catherine Ulrich
Chief Product Officer at Shutterstock

Talent Program

Through strategic and tactical PeopleOps support, our Talent Program was designed to help founders lay the groundwork for growth and success. In 2016 alone, we have saved our founders nearly $2MM in external agency fees and placed over 50 critical hires across the portfolio.

Team Building

With direct access to NYC’s leading operators through the PEN, we have a unique network from which to source critical hires, for everything from key senior leadership roles to junior contributors and interns across all functional areas.

Talent Infrastructure

Beyond recruiting, we educate our founders on how to think about company culture, compensation, org development and more - with an eye toward helping them build a sustainable talent infrastructure.

Primary Tech100

We have built NYC’s only highly curated community of top tech talent. Through events and intimate gatherings, we provide this select group with unique opportunities for networking, recruiting and expanding their technical skillsets.


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"Cat has been a huge asset to our leadership team as we continue to recruit and add to the company. She has delivered amazing talent into the company, but equally important, she has offered amazing guidance as I have worked to build an organization and culture  that is prepared to scale rapidly. We truly view her as an integral part of our culture and company growth.”

– Mike Simmons, Founder & CEO, CredSimple