BounceX Raises $37M in Growth Round to Fuel People-Based Marketing Cloud

NEW YORK, May 3, 2018 /PRNewswire/ -- BounceX, the leading People-Based Marketing (PBM) cloud, announced today $37M in Series B funding led by Battery Ventures with participation from existing investors, Contour Venture Partners, Cross Creek Capital, Primary Venture Partners, Jason Finger and Rho Ventures. Founded in 2012, BounceX was named the Fastest Growing Software Company in America by in 2016 and has quadrupled its revenue since.

Over the next two years, the company is planning to expand to 600 employees globally with a concentration in its NYC and UK offices. Today, over 350 companies work with BounceX, including world-leading enterprises such as Uniqlo, Neiman Marcus, Forever21, Samsonite, Hugo Boss, Avis and JetBlue.

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CRE data startup Reonomy raises new venture round, partners with Newmark

Real estate research and data startup Reonomy raised $16 million in its latest funding round, about three years after last raising venture capital. The company, founded in 2013, has now picked up just under $40 million from investors, making it one of the deeper-pocketed startups to tackle the burgeoning market for commercial real estate intelligence.

Bain Capital Ventures, which headed up Reonomy’s Series B in 2015, also lead this round, with additional investment from Softbank, Barry Sternlicht’s family office JAWS, Marcus & Millichap’s venture arm, and John Catsimatidis’ Red Apple Group. Reonomy is also entering a partnership with Newmark Knight Frank that will see the newly public commercial brokerage layer the startup’s data atop its own.

Read the full story here. 

Airline Data Platform ATPCO Acquires Rich Content Provider Routehappy

DULLES INTERNATIONAL AIRPORT and NEW YORK, Feb. 01, 2018 (GLOBE NEWSWIRE) -- ATPCO, the leading source for airline industry pricing and shopping data, today announced the acquisition of Routehappy, the airline industry's leading rich content provider for flight shopping. The acquisition broadens ATPCO's value to the entire airline distribution ecosystem by enabling rich content, making it a centralized platform for both airfare data and rich content.

"Airline merchandising is rapidly evolving, as rich content is more widely adopted across both NDC and traditional distribution models. As an industry, we want travelers to be able to see, and trust, the differences between flight options," said Jerry Foran, Chairman of the Board of ATPCO and Head of Product Delivery, Revenue Management at British Airways. "This acquisition is another example of how ATPCO is executing on its promise to fuel the future of airline distribution."

Read the full article in the Financial Times.

Viacom Acquires Whosay to Help Advertisers Create More Branded Content

Viacom Inc., the owner of MTV and Nickelodeon, said it has agreed to acquire influencer marketing shop Whosay Inc., joining the list of media companies investing in advertising services.

Whosay, an eight-year-old shop with around 70 employees, had early success with a platform that helps celebrities manage their social media presence. The shop also helps brands create and distribute digital content, as well as connects brands with influencers who tend to have large fan bases. Whosay’s brand clients include marketing heavyweights like McDonald’s , Coca-Cola and Macy’s .

Viacom plans to utilize Whosay to help brands create campaigns that are consistent across digital platforms as well as TV, and those services will help the company generate incremental revenue, said Viacom’s ad sales chief, Sean Moran. Terms of the deal weren’t disclosed.

Read the full article here. is installing Latch access systems in 1,000 NYC apartment buildings for easier deliveries

Jet, the online retailer bought by Walmart last year, has struck a deal with smart access provider Latch in an effort to make deliveries easier for its customers in urban areas.

Over 100,000 residents living in 1,000 buildings will get free and full access to Latch’s residential “R” system for the exterior door of their building, with the install paid for by a “joint investment” from Jet and Latch.

This means residents can use their phone as a key, grant access to guests without walking downstairs and of course get packages delivered safely without being home. Building managers can also use Latch’s system to grant access to trusted delivery providers like USPS at their discretion, but all of these 1,000 units will already be set up to provide access to Jet’s delivery partners.

Read the full article on TechCrunch.

Healthify Raises $6.5M in Funding

Healthify, a NYC-based community referral and social determinants management platform, closed a $6.5m Series A funding round.

The round was led by BlueCross BlueShield Venture Partners (BCBSVP) with participation from Primary Venture Partners (PVP) and Activate Venture Partners (AVP). In conjunction with the funding, Tom Hawes, Managing Director of Sandbox Industries, will join the Board of Healthify representing BCBSVP.

The company, which has raised over $9.5m through investments, grants and awards to date, intends to use the funds to expand its care coordination product suite and grow its network of customers and social service partners.

Read the full article here.

Addressing the social determinants of health

Most of what determines how healthy you are isn't medical—it's social and behavioral.

Researchers at the University of California at San Francisco have found that behavior accounted for roughly 40% of all deaths in the U.S.

Making patients healthier through pre-emptive interventions rather than relying solely on medical treatment can significantly decrease health risks.

That idea drives Healthify, a software suite that gives providers and others resources to connect patients with community organizations that can help address such issues as food insecurity and affordable housing.

Read the full article in Modern Healthcare.

WeWork has acquired venture-backed Fieldlens

WeWork, the seven-year-old, New York-based co-working juggernaut that more recently entered into the business of co-living, has been making a series of small acquisitions with some of the $1.8 billion that it has officially gathered from investors.

Its latest acquisition: Fieldlens, a 5.5-year-old mobile communication system for the construction industry that aims to replace calls, texts, emails and all the other back and forth that’s typically sent between building owners, contractors, subcontractors, architects and everyone else involved in a construction project.

WeWork was already one of Fieldlens’ biggest customers and, as an early adopter — says WeWork’s chief product officer, David Fano, in a new blog post about the acquisition — the company has “seen first-hand what connected front-line teams can accomplish.”

Read the full article in TechCrunch.