DULLES INTERNATIONAL AIRPORT and NEW YORK, Feb. 01, 2018 (GLOBE NEWSWIRE) -- ATPCO, the leading source for airline industry pricing and shopping data, today announced the acquisition of Routehappy, the airline industry's leading rich content provider for flight shopping. The acquisition broadens ATPCO's value to the entire airline distribution ecosystem by enabling rich content, making it a centralized platform for both airfare data and rich content.
"Airline merchandising is rapidly evolving, as rich content is more widely adopted across both NDC and traditional distribution models. As an industry, we want travelers to be able to see, and trust, the differences between flight options," said Jerry Foran, Chairman of the Board of ATPCO and Head of Product Delivery, Revenue Management at British Airways. "This acquisition is another example of how ATPCO is executing on its promise to fuel the future of airline distribution."