Coupang, South Korea’s fastest-growing e-commerce site of all time. It’s the closest thing the country has to Amazon.com AMZN +1.27%–and in several key ways it’s better. Coupang and its founder, Kim, are a big reason Jeff Bezos will continue to avoid the country and its 51 million people. The six-year-old startup grossed about $300 million in 2014, a figure that will likely quadruple for 2015 when full-year numbers are reported later this month. Last June the company raised $1 billion at a $5 billion valuation in a round led by Japanese telecom firm SoftBank, which hit pay dirt betting early on Alibaba. SoftBank thinks it can do it again with Coupang.
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