Founders don't need "helpful."
Primary delivers results.
Primary Impact
We commit unreasonable resources to create unfair advantages.
Hundreds of Hires
Way more than just intros. We can hire full teams, running the process end-to-end.
Driving ARR
Million-dollar pilots, sales call review and coaching, customer retention strategies, and actual work to fill your top of funnel.
Strategies for Scale
Financial perspectives on how you can set milestones and create systems to turn a product into a business.
Your Next Investors
With a playbook honed over a decade of successful fundraises, Primary companies are 2x more likely to raise a Series A.
NYC'S TOP FOUNDERS START HERE
Tommy Nicholas, Laura Spiekerman, and Charles Hearn
Fairer finance, a million identity decisions at a time
Dr. Harry Ritter
Simplifying access to high-quality and affordable mental health care
Carolyn Childers and Lindsay Kaplan
The leading private network for the world's most powerful women
Ryan Denehy
The help desk every mid-sized business deserves
Allon Bloch, Ran Shaul, Adam Singolda, Israel Roth
24/7, personalized, virtual healthcare—anytime, anywhere
Brynn Putnam
The nearly invisible home gym—and new category of screen; Lululemon acquired
Ilir Sela
Tech for independent pizzerias—and online ordering for consumers
Aaron Schumm
Powering modern-day workplace savings and investing programs
Tommy Nicholas, Laura Spiekerman, and Charles Hearn
Fairer finance, a million identity decisions at a time
Dr. Harry Ritter
Simplifying access to high-quality and affordable mental health care
Carolyn Childers and Lindsay Kaplan
The leading private network for the world's most powerful women
Ryan Denehy
The help desk every mid-sized business deserves
Allon Bloch, Ran Shaul, Adam Singolda, Israel Roth
24/7, personalized, virtual healthcare—anytime, anywhere
Brynn Putnam
The nearly invisible home gym—and new category of screen; Lululemon acquired
Ilir Sela
Tech for independent pizzerias—and online ordering for consumers
Aaron Schumm
Powering modern-day workplace savings and investing programs
first Edition: The Magazine for New York Startups
A “working equity story” is a critical tool for fundraising success. Here’s a step-by-step guide to creating the powerful, one-slide resource.
An in-depth tutorial and set of worksheets to help startup leaders establish a positive culture from day one.
Partner Cassie Young shares a secret of streamlined hiring: Ask these hard questions first to qualify potential hires earlier in the interview process.
A case study on what you need to know, from screening resumes to closing your candidate.
Whether you’re a founder or AE, here’s advice we’ve honed from hundreds of coaching sessions.
He took the team from 13 to 650 at lightning speed. Here’s what recruiters and founders can learn from the legend himself.