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Alex Gannon

Alex headshot.jpg

Alex works with industry leaders to support investment diligence and inform go-to-market strategies for Primary’s portfolio companies.

Prior to joining Primary, Alex most recently worked at Etsy, the Brooklyn-based consumer marketplace for creative entrepreneurs. As a senior financial analyst at Etsy, Alex worked on a variety of corporate development, strategy and finance projects. Prior to Etsy, he was an investor at Pomona Capital, a private equity firm that invests in leveraged buyouts and secondary fund transactions across a range of industries. Alex began his career in investment banking at Harris Williams, where he advised on sell-side M&A transactions in the middle market.

Alex earned his BS in Business Administration from Washington and Lee University.

The Rest of the Story

I grew up in Richmond, VA, which gave me my love of the outdoors and a nonsensical series of sports fandoms (Green Bay Packers for football, Boston teams for everything else). After spending four years in the Blue Ridge mountains at Washington and Lee University, and two years working in finance in Virginia, I traded cars and backyards for subways and walk-ups in New York City. Outside of the office, you can find me catching live music, throwing gutter balls at Brooklyn Bowl, working with my college and high school alumni associations, or asking servers if I ordered too much food.

Stuff You Wouldn't Know

  • First Job: I sold Cutco knives as a high school senior. My product demo included cutting a penny in half with a dinner knife. For better or for worse, my career in multi-level marketing did not pan out.

  • Most Humbling Experience: My first job out of college was at an investment banking firm called Harris Williams. On my first day, I was assigned to the sale of a 45-year-old founder-owned industrial software business. I took over as the only junior employee on the deal and immediately found myself in way over my head. But watching the founder's incredible drive, passion and sacrifice during a stressful and emotional process inspired me to bring the same energy to my work. After two long but rewarding years, the deal signed.

  • Random Fact: I’m double jointed in both of my thumbs.