Highlights from Primary's NYC Summit

We're still reeling from the excitement of our NYC Summit, which attracted over 300 of the country's leading venture capitalists and 250 of the finest entrepreneurs our city has to offer. It was a thrilling and humbling event, with an incredible energy that can only come from gathering a world-class group of people around a collective mission.

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EventsNaomi Newman
Expanding the Primary Family

Last week we had the pleasure of announcing from the stage at the Summit that Steve Schlafman, who in June joined our team as a part-time Venture Partner, has shifted to a full-time Partner role.

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Brad Svrluga
Celebrating NYC Tech, Primary-style

We’re having trouble containing our excitement for next week’s Summit, on October 3-4, which will feature panel discussions led by VCs, presentations from NYC’s most exciting startups, and unparalleled networking opportunities amongst the greatest group we could ever dream of assembling.

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EventsNaomi Newman
Signed, Sealed, Delivered, but Not Used

Just because a client has purchased your product does not mean they’re “live,” and being “live” certainly does not mean that their usage is where you want it to be. Here, we’ll focus on proper post-sale customer onboarding and implementation, specifically as it relates to seed and pre-seed ventures.

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Help Us Help You: The importance of board re-education

As someone who’s sat on dozens of boards, here’s one trap I want to warn you of: Don’t assume that your board members are up to speed. In fact, you should assume the exact opposite, and make it a priority to continually re-educate us on your mission, your strategy, your messaging and what it is that makes your business so unique.

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Brad Svrluga
Tracking Progress Through Matriculation

When we launched our first fund back in 2014, we wanted to focus on a metric that would give our companies the best shot at success while also clearly demonstrating our overall progress and health of the fund. That metric we is Seed to Series A “graduation rate,” and it’s this idea that has ultimately become the bedrock of our strategy.

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Family Matters: How to Institute Family-friendly Policies at Your Early-stage Startup

When it comes to parental leave policies, early-stage startups have some very real resource constraints. But that doesn't make any less important for them to cultivate a culture that is open, encouraging and supportive of employees looking to grow their family. Here are our recommendations for fostering a family-friendly culture that don’t force employees to choose between work and home life.

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