Consumer Deals Make a Comeback in Q3

Both deal volume and total dollars invested in Q3 were up from last quarter as the VC community continues to pour larger and larger rounds into the city’s most promising opportunities. The quarter saw 49 deals, up 17% from Q2 and up 26% from this time last year. More notably, however, was total funding, which hit $87.6 million - a sharp increase of 31% from last quarter, and up 26% from Q3 2017. This is a sum we haven’t seen the likes of since Q1 2016, when seed activity in NYC reached its peak of $113 million from 74 rounds.

Q3 also saw a surge in consumer deals, which made up 27% of total rounds for the quarter and surpassed investment in enterprise SaaS platforms for the first time since Q1 2017.


The Primary NYC Seed Deal Report covers all NYC seed deals - which we define as $250K-$3.5MM - that have been publicly announced in each quarter. Data is sourced from Crunchbase and Primary Venture Partners research. If you know of any deals that we’ve missed in this report, please contact us at!



Clare: A modern paint brand that is completely reinventing the paint shopping experience. $2MM

Confetti Collective: A D2C jewelry company that aims to instill confidence in its buyers. $400,000

Fora: Fora produces dairy-free butter. $1.4MM | New Crop Capital

The Inside: A digitally native D2C furniture brand that is revolutionizing how home is made. $2.6MM | Lerer Hippeau, Forerunner Ventures, Corigin Ventures, Canaan Partners, BAM Ventures

Moved: Offers a free personal moving assistant and a platform for arranging all moving logistics all in one place. $3.2MM | Real Estate Technology Ventures, Lowe’s Ventures, FJ Labs, AngelPad

Owen's Craft Mixers: Aims to bring high quality ingredients to cocktails and never sacrificing quality for cost. $1.5MM

Perch Interactive: Revolutionizing the way products are displayed and sold in store. $1.7MM | The Visuality Corporation, Corigin Ventures

Public Goods: Provides healthy products without all the unhealthy profits. $3MM | Yes VC, Listen Ventures, Day One Ventures

Paravel: Produces suitcases engineered for modern travelers. $3.2MM | Fitz Gate Ventures, 8VC, Shan-Lyn Ma, Lizzie Tisch, Jonathan Tisch, Jenny Fleiss, David Heath, Allison Williams

RISE Brewing Co: Rise brews nitro cold-brew coffee kegs and cans for grocery, offices, bars/restaurants and cafes nationally. $2.3MM

ROOM: ROOM designs smart, affordable solutions for the modern workplace. $2MM | Slow Ventures, Nitesh Banta

Rowing Blazers: An irreverent, cryptic, Made-in-NYC apparel brand. $2.6MM

Willow: Stylish, comfortable, affordable disposable underwear delivered discreetly to your door at a fraction of the price. $2.5MM | FirstMark, Wildcat Capital Management, Two River, Founders Fund, Oscar Salazar, Brian Levy

Enterprise SaaS

Blissfully: A SaaS management platform that provides automated tracking, savings and security for your apps. $3.5MM | HWVP, Founder Collective, HubSpot

Bravely: Provides confidential communication guidance and conflict coaching for employees navigating issues in the workplace. $1.5MM

Cinelytic: Cinelytic is an intelligence-driven digital service. $2.3MM | T&B Media Global

Jiminny Inc: A SaaS platform for sales and customer success. $2MM

LAER AI: LAER AI aims to radically transform the experience of search within organizations. $3MM

Lately: An AI-powered marketing dashboard that instantly turns content into social media posts. $2.5MM

MeaningBot: MeaningBot applies AI match human capital for the purposes of improved recruiting and M&A outcomes. $880,000

Paloma: Marketing software for messaging platforms. $865,000

Seva: A unified search platform that helps employees discover and organize the information they need at work. $2.4MM

Sigma Ratings, Inc.: Sigma Ratings uses AI to assess company-level non-credit risks. $2.4MM | Techstars, FinTech Collective, Barclays PLC


Esusu Financial, Inc.: A mobile platform that helps communities build financial resilience and credit through a digitized rotational savings system. $400,000 | Sinai Ventures

Matador: The social way to buy and sell stocks. $2MM | Greycroft

Zoe Financial: A marketplace that connects people with the top 5% of independent financial advisors. $2MM

Health & Wellness

Campus Protein: An online resource for college students to purchase brand-name proteins, vitamins, and sports nutrition supplements. $600,000

LB Pharmaceuticals: A biotech company focused on the multi-billion dollar US antipsychotic market. $443,200

Muru Inc: A platform that makes life-saving information immediately accessible to paramedics. $550,000

Nanotech Galaxy: Provides an artificial intelligence platform that analyzes medical imaging to provide predictive patient insights. $2.9MM

Olaregen Therapeutix: Acquires and commercializes advanced wound healing therapeutics for multiple vertical markets. $450,000

Rah Rah Health: Integrates the healthcare offerings provided at universities. $1.8MM | Dave Duffield

ReferWell: Streamlines the medical referral process. $374,000

Thread Learning: Bringing autism education into the digital age. $1.1MM

Zero: A personal fasting tracker used for intermittent, circadian rhythm, and custom fasting. $1.2MM | True Ventures, Trinity Ventures, Tony Gonzalez, Ben Maser


Axio Global: Helps organizations quantify and manage their cyber risk. $2.7MM

Clyde: Clyde is transforming insurance at the point of sale, starting with the underserved and highly profitable extended warranty industry. $435,000

The Lobby: An online marketplace where job candidates get 1-on-1 coaching from company insiders to land their dream job. $1.2MM | Y Combinator, Social Capital, 37 Angels, Ataria Ventures, Carl Sparks, Angela Lee

Logistics Exchange: Focused on transforming the way B2B transportation is bought and sold. $1.2MM

Lucid Green: Enables the cannabis industry to communicate trust and transparency through a direct connection with the consumer. $701,250

Mineful: A B2B platform that enables software firms to monetize free users by generating cryptocurrency with their device's spare CPU HashPower. $445,000

MouSensor: A biotech company that engineers super sniffer mice to build a live nose-on-a-chip. $3.3MM | imec.xpand, Alexandra Venture Investments, New York Ventures, Elma Hawkins

OXIO: Open mobile connectivity exchange and protocol on top of the blockchain, orchestrating supply and demand. $1.9MM

Paladin: Creates an easy way for lawyers to find cases they’re passionate about. $1.1MM | MergeLane, Hyde Park Venture Partners, Chaac Ventures, Backstage Capital, Mark Cuban

Texel: A white-label VR provisioning platform for broadcasters and content owners. $3MM | hub:raum, Start Capital, F2 Capital, Cornerstone Venture Partners, Alchimia Investments, 500 Startups

Squad: A social community platform to create authentic connections at work and beyond. $3.1MM | Harrison Metal, Precursor Ventures, Newark Venture Partners, New Voices Fund

ViaHero: A marketplace for travelers to hire locals to plan their personalized trip. $460,000

Real Estate

EQUITYMULTIPLE: An online marketplace for real estate investing. $3MM | Kenneth Pasternak

Uppercase: A modern retail solution that helps brands launch stores from the ground up. $3.5MM | Lerer Hippeau, Third Kind Venture Capital, SV Angel, CRV, Tom Williams

Primary NYC Seed Deal Report: Q3 2018