New York-based VC Steve Schlafman Joins Primary as Venture Partner

As Seed investors, we’ve always been founder-first in choosing the companies with which we partner. We firmly believe in the most overused maxim of venture investing: The jockey is more important than the horse. We put that same emphasis on building our own team with top performers, which is why we’re so excited to announce the addition of Steve Schlafman as a Venture Partner.

One of the most active investors in the NYC Tech community, Steve has an impressive background. After four years at RRE Ventures and two years at Lerer Hippeau, Steve brings perspective from firms large and small, old and new. From our vantage point, Steve checks all the boxes: An incredible Seed investment track record (some standouts include Giphy, theSkimm, View The Space, Wag, Lola and Breather); operational roots that give him an empathetic ear when it comes to early-stage hiccups; an intimate knowledge of NYC's early-stage market; and an unparalleled network that speaks to the high esteem in which he is held by our community. This is a guy with a comprehensive view of the market to which we are so passionately committed. 

We are beyond thrilled to welcome Steve to Team Primary, and to have him on our side as we continue to partner with the city’s most promising founders to build the next generation of winners here in NYC.