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Bob Peruzzi


Bob is Primary's CFO and Operating Partner, and works closely with our portfolio companies to help them build core finance and reporting infrastructure, develop optimal forecasting models, understand unit economics, and build metrics-driven cultures.

Bob brings to Primary nearly a decade of venture-backed financial leadership experience, spanning a variety of companies, industries and stages. Most recently, he served as CFO of meal kit provider Plated, where he oversaw the company's Strategic Finance, Accounting, and FP&A functions through a period of rapid growth and increasing business complexity that culminated in the company's successful acquisition by Albertsons in 2017. Prior to Plated, Bob led finance at Olo, a leading SaaS provider of digital ordering solutions to the restaurant industry, and previously served as VP Finance at LivingSocial, where he led the company's FP&A and Business Intelligence functions, and Director of FP&A at RecycleBank. Earlier in his career, Bob was equity analyst at UBS, where he covered companies in the consumer finance sector.  

Bob earned an MBA from NYU's Stern School of Business and a BS in Finance from Penn State University. He is a Chartered Financial Analyst.

The Rest of the Story

I grew up in the Philadelphia area, and although it hasn’t been home since I left for college at 18, I remain a passionate supporter of Philly sports, and will always stop when I drive by a Wawa. I spent four incredible years at Penn State University, and four great years after that in the Washington, DC, area before moving to New York City for what was supposed to be a two-year stop for business school. Fourteen years later, I’m proud to call New York my home. I currently reside in the Yorkville neighborhood of Manhattan with my wife Emily and young son Sebastian.

Stuff You Wouldn't Know

  • First Job: When I was 16, I spent a summer in working in the kitchen of a local Boston Chicken (now Boston Market). My culinary career ended that summer.
  • Greatest Life Experience: Becoming a parent has easily been the greatest experience of my life, and has humbled me with respect to my mother’s capacity to raise me and my three siblings.
  • Random Fact: I’m a direct descendant of Italian architect and painter Baldassare Peruzzi. He was a contemporary of Raphael and Bramante during the High Renaissance, and is buried in the Rotunda of the Pantheon.