⇠ Back to Team

Cat Hernandez


Cat is responsible for the seamless flow of exceptional humans around and in the growing Primary portfolio.

Cat believes that a big part of startup success hedges on it's ability to hire, retain, and engage the best people. As Partner, Human Capital at Primary Ventures and people evangelist by trade, she oversees how we deliver on our promise of impactful post-investment support. That type of guidance comes in many forms, but is largely centered around making sure the entrepreneurs we're lucky enough to back have access to timely operating advice. Now more than ever, companies (at every stage) understand the importance of aligning people strategy with overarching business strategy, and that's a shift in mentality for which Cat will always advocate.

Prior to venture, Cat spent several years helping scale Chartbeat, a Made in NY tech startup, that enabled media organizations to understand and harness genuine audience engagement. She led the charge for hiring incredible data-loving talent over three years of explosive growth while also influencing the creation and maintenance of a high-performing, inclusive culture. When she's not fixated on startup building, Cat dabbles in scotch appreciation, karaoke, and a regular boutique class regimen (in that order).

The Rest of the Story

I grew up in the Middle East as an expat oil kid surrounded by vibrant culture and seemingly boundless opportunities. I have my parents to thank for that upbringing and respect them both immensely for the example they've set around finding your passion and committing to it full throttle. It's a standard I 'll always aspire to live up to.

Stuff You Wouldn't Know

  • First Job: In college, I worked for the Office of Admissions and eventually ran the university's tour guide program. You're shocked, I know. The most interesting thing I did while working there was filling in to be Champ The Bulldog for an on-campus  info session. At just under 5" short, I basically looked ridiculous as the mascot!
  • Greatest Life Experience: It's cheesy, but skydiving! Jumping out of a plane, afraid for your life, has a funny way of shocking you into being grateful to be alive. It's also just physically invigorating!
  • Most Humbling Life Experience: Every time I surround myself with inspiring women, especially in tech, who are beaming examples of what it means to be unapologetically strong and successful is a humbling experience. I'm fortunate enough to call some of these women my closest friends.
  • Random Fact: I sing a mean karaoke, and wish I had the guts to audition for something like American Idol  (or change careers entirely and be a Kindergarten teacher).