⇠ Back to Team

Crissy Costa


Crissy focuses on investments in B2B SaaS and enterprise application businesses. 

Prior to joining Primary, Crissy spent the last few years of her career operating at startups with a focus on mobile software and developer tools, most recently as the Director of Growth at Ionic, the world’s largest cross-platform development framework. There she created the enterprise product line, developing both the go-to- market strategy and the product marketing materials needed to scale the business. Before Ionic, Crissy worked at Xamarin and Peek in San Francisco and Deloitte in NYC. In her free time, she hosts a weekly podcast series called 52Founders to uncover the psychology behind entrepreneurship. 

Crissy earned her MBA at The University of Chicago Booth School of Business, and her BA from Johns Hopkins University.

The Rest of the Story

Though I grew up in Armonk, NY, I've spent the entirety of my adult life bouncing around cities in the U.S., from Baltimore to NYC to San Francisco to Chicago. I couldn't be happier to be back home now. I knew from a young age that I liked dabbling in different activities, whether it was playing lacrosse, acting in the school play, or heading up the math society. This later manifested in an initial career as a consultant before joining a few early-stage startups in roles where I could jump between product, marketing, sales, and design. I'm very grateful to have learned from talented mentors and peers along the way, and I'm thrilled to now be helping seed-stage entrepreneurs embark on their own journeys. Outside of the office, I'm most likely planning my next trip, running outside, or picking up something new to read at a second-hand bookstore. 

Stuff You Wouldn't Know

  • First Job: When I was 15, I spent the summer teaching (and refereeing) soccer, lacrosse, and golf at a sports camp in Westchester. My salary was less than the gas it took to get there, but I loved the new level of responsibility it gave me. Helping others learn a new skill is extremely rewarding, and I'm at my best self when I'm outdoors all day.
  • Most Humbling Life Experience: I travelled to Myanmar in 2014, a few years after the country opened itself up to outsiders. Wandering through a massive, ancient pagoda alone was a reminder that tourism is a gift and that it is all of our responsibility to preserve history.
  • Random Fact: Before starting 52Founders, I knew nothing about podcasting but had already told friends and family about my new venture. Being held accountable forced me to teach myself how to record, edit, and produce my own show. It made me realize that taking the leap is half the battle.