Primary Venture Partners Brings Schlafman Aboard

Steve Schlafman went through a year-long journey considering options, including an effort to raise his own fund, before finally joining Primary Venture Partners as the New York seed firm’s third partner.

Mr. Schlafman is joining Ben Sun and Brad Svrluga who co-founded Primary. They raised their second fund, totaling $100 million, earlier this year.

Mr. Svrluga invests in enterprise software startups and Mr. Sun in consumer. But Mr. Schlafman is a generalist. Previously at RRE Ventures and Lerer Hippeau Ventures, he has invested in companies including Giphy, Citizen, theSkimm, View the Space, Wag, Lola and Breather.

Read the full article in The Wall Street Journal.

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