ATPCO acquires Routehappy

ATPCO, the airline-owned corporation that is the world's largest collector and distributor of fare data, has acquired airline merchandising content platform Routehappy.

The companies did not disclose the purchase price.

New York-based Routehappy is an industry leader in supporting rich flight-shopping content displays, including the placement of product photographs, on airline distribution channels. Founded in 2011, the company counts Expedia, Google, Sabre and United among its 65 customers.

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