Mirror raises $13 million to deliver in-home workouts through connected mirrors

The health club industry generates around $83 billion in revenue globally each year, according to figures from the International Health, Racquet & Sportsclub Association (IHRSA), with 162 million members visiting 200,000 gyms and fitness centers around the world.

Keeping fit, it seems, is big business. And that is why myriad fitness-focused startups are securing cash from venture capitalists the world over.

The latest such company is New York-based Mirror, which said that it’s setting out to “revolutionize in-home workouts,” and which has now raised $13 million from Spark Capital, Lerer Hippeau, First Round Capital, Primary Venture Partners, BoxGroup, and Brainchild Holdings.

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Primary VC