SelfMade helps you post better photos online

SelfMade brings professional photo editing to your phone — yes, literally.

The startup, which is announcing that it has raised $11 million in funding, was founded by CEO Brian Schechter and CTO Zach Lloyd. Schechter was previously co-founder at IAC-acquired dating startup HowAboutWe, and he points to HowAboutWe as the starting point for his interest in photo editing.

After all, he said many of HowAboutWe’s members would have appreciated (and even paid for) help with their profile photos.

Lloyd, meanwhile, led engineering on Google Docs before creating a photo-sharing app and eventually teaming up with Schechter. Their goal is to take the professional photo editing that’s used by large brands and celebrities and make it accessible to everyone else.

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