New York VC Steve Schlafman has a new gig with Primary Venture Partners

Steve Schlafman  has been an East Coast investor for roughly a decade — scouring deals for the Kraft Group ahead of joining Lerer Hippeau as an early employee, then spending more than four years as a principal with RRE Ventures  before announcing on Twitter, to the surprise of some, that he was leaving the New York firm.

Many guessed that Schlafman, like a growing number of people right now, was setting off to create his own venture outfit. Today, Schlafman says it was a consideration and that he did a bit of research toward this end, but that as an identical twin, he’s not really programmed to work on his own. Enter Primary Venture Partners, a seed-stage firm in New York that was previously known as High Peaks Venture Partners and has backed numerous high-profile startups — and Coupang among them — even while flying low itself.

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