BounceX: The Behavioral Marketing Startup Shifting How Brands Reach Consumers
Since being founded in 2012, Bounce Exchange has swiftly grown to become the leader in cloud-based behavioral marketing and analytics software.
Their technology has been adopted by marketers looking to shift their marketing strategy, moving away from audience segmentation and fragmented targeting to build more complete profiles of their consumers. Based on these robust profiles, marketers can execute direct marketing efforts and curated personal experiences rooted in holistic behavioral patterns, instead of focusing on very nuanced lifestyles and interests.
Bounce Exchange has raised $7.8 million to date, receiving $6.3 million in Series A funding. In August of 2016, Inc. named BounceX the fastest growing software company in the United States, ranking the startup seventh overall on the Inc. 5000. In just three years, the company experienced an astonishing 14,500% spike in revenue.
Headquartered in New York City, the company is also widely recognized as a leader in employee retention and workplace culture. Internet Week, Crain’s New York, Computerworld and Fortune have each honored the company for its commitment to building a diverse and innovative workplace, citing Bounce Exchange among the best places to work in tech.
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