We invest in what's next.

We find it in New York.



Carolyn Childers and Lindsay Kaplan

The leading private network for the world's most powerful women

First invested: 2017

Brynn Putnam

The nearly invisible home gym—and new category of screen; Lululemon acquired

First invested: 2016
K HealthK HealthK HealthK Health

Allon Bloch, Ran Shaul, Adam Singolda, Israel Roth

24/7, personalized, virtual healthcare—anytime, anywhere

First invested: 2016

Luke Schoenfelder, Brian Jones, Thomas Meyerhoffer

Redefining just how smart a lock can be NASDAQ: LTCH

First invested: 2015

Tommy Nicholas, Laura Spiekerman, and Charles Hearn

Fairer finance, a million identity decisions at a time

First invested: 2015

Ilir Sela

Tech for independent pizzerias—and online ordering for consumers

First invested: 2015

Ryan Denehy

The help desk every mid-sized business deserves

First invested: 2016

Aaron Schumm

Powering modern-day workplace savings and investing programs

First invested: 2016
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A different kind of support

We take your success personally, and know how to get you there.

Series A Readiness

Our portfolio companies are twice as likely to find success with their next round.

Early Hiring

We’re the single biggest source of talent for our companies, placing a hire per week.

Go-To Market

We make intros to hundreds of top executives—and help you make them customers.

Strategic Finance

On-call CFO support to drive metrics-driven management and aid modeling and planning.

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Our team is your team

People drive everything we do. And our team plays to win.

Meet The Team

first Edition: The Magazine for New York Startups

Focal Proptech: The 32 NYC Leaders You Need To KnowFocal Proptech: The 32 NYC Leaders You Need To Know
Focal Proptech: The 32 NYC Leaders You Need To Know

As investors in many of them, we're clearly excited about proptech. To take a look at sector-wide insights and trends, we round up the most notable founders in the field.

BY Jason Shuman
Yossi Quint’s Ark Biotech Will Manufacture Meat of the Future, at ScaleYossi Quint’s Ark Biotech Will Manufacture Meat of the Future, at Scale
Yossi Quint’s Ark Biotech Will Manufacture Meat of the Future, at Scale

Despite meat’s environmental and moral failings, humans can’t seem to quit it. That’s why Primary is backing infrastructure to grow meat in bioreactors at scale.

BY Tobias Citron , Brian Schechter
lunchbox origin story, Nabeel Alamgirlunchbox origin story, Nabeel Alamgir
How Lunchbox Handles Hiring, Fundraising, and Tough Times Alongside Primary

“These people have seen the evolutions, they know how to help me through tough things, which is much more valuable than capital,” says founder Nabeel Alamgir.

BY Katheryn Thayer
Recruitment, SaaS, NYC StartupsRecruitment, SaaS, NYC Startups
Greenhouse’s Daniel Chait: 'There's No Way Around the Fact That You Have To Think'

The recruitment software CEO brings an engineering mindset to solving problems, moving upmarket, taking advice, and running meetings.

BY Brad Svrluga
chief founder, chief launch, chief backgroundchief founder, chief launch, chief background
For Carolyn Childers, Starting Chief Was Personal—So Was Her Relationship With Primary

Before she launched the private club for women business leaders, Chief Cofounder Carolyn Childers got to know Primary as an advisor. Here’s how she built the conviction to start.

BY Katheryn Thayer
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