We invest in what's next.
We find it in New York.
HIGHLIGHTS FROM THE PORTFOLIO
Carolyn Childers and Lindsay Kaplan
The leading private network for the world's most powerful women
Brynn Putnam
The nearly invisible home gym—and new category of screen; Lululemon acquired
Allon Bloch, Ran Shaul, Adam Singolda, Israel Roth
24/7, personalized, virtual healthcare—anytime, anywhere
Luke Schoenfelder, Brian Jones, Thomas Meyerhoffer
Redefining just how smart a lock can be NASDAQ: LTCH
Tommy Nicholas, Laura Spiekerman, and Charles Hearn
Fairer finance, a million identity decisions at a time
Ilir Sela
Tech for independent pizzerias—and online ordering for consumers
Ryan Denehy
The help desk every mid-sized business deserves
Aaron Schumm
Powering modern-day workplace savings and investing programs
Carolyn Childers and Lindsay Kaplan
The leading private network for the world's most powerful women
Brynn Putnam
The nearly invisible home gym—and new category of screen; Lululemon acquired
Allon Bloch, Ran Shaul, Adam Singolda, Israel Roth
24/7, personalized, virtual healthcare—anytime, anywhere
Luke Schoenfelder, Brian Jones, Thomas Meyerhoffer
Redefining just how smart a lock can be NASDAQ: LTCH
Tommy Nicholas, Laura Spiekerman, and Charles Hearn
Fairer finance, a million identity decisions at a time
Ilir Sela
Tech for independent pizzerias—and online ordering for consumers
Ryan Denehy
The help desk every mid-sized business deserves
Aaron Schumm
Powering modern-day workplace savings and investing programs
A different kind of support
We take your success personally, and know how to get you there.
Series A Readiness
Our portfolio companies are twice as likely to find success with their next round.
Early Hiring
We’re the single biggest source of talent for our companies, placing a hire per week.
Go-To Market
We make intros to hundreds of top executives—and help you make them customers.
Strategic Finance
On-call CFO support to drive metrics-driven management and aid modeling and planning.
first Edition: The Magazine for New York Startups
As investors in many of them, we're clearly excited about proptech. To take a look at sector-wide insights and trends, we round up the most notable founders in the field.
Despite meat’s environmental and moral failings, humans can’t seem to quit it. That’s why Primary is backing infrastructure to grow meat in bioreactors at scale.
“These people have seen the evolutions, they know how to help me through tough things, which is much more valuable than capital,” says founder Nabeel Alamgir.
The recruitment software CEO brings an engineering mindset to solving problems, moving upmarket, taking advice, and running meetings.
Before she launched the private club for women business leaders, Chief Cofounder Carolyn Childers got to know Primary as an advisor. Here’s how she built the conviction to start.