A Different Kind of Partner
Seed-stage investing done right is a service-intensive business. As low-volume investors focused solely on Seed investments in New York City, we can do things differently than most firms. We’ve built a resource-heavy organization with the express purpose of delivering high-touch, unparalleled impact for our founders and companies.
Our investing partners each have decades of investing experience in New York. We are investors, advisors, entrepreneurs and operating executives, and we maintain our distinct advantage by staying hyper-focused on those standout entrepreneurs and operators in our own backyard. In this way, we are able to leverage our own networks to drive tangible results for you and your team.
We Put People First
Your business hinges on being able to attract, retain, and engage the best talent in the marketplace. Recruiting support alone is not the answer, though we have successfully placed hundreds of employees across our portfolio. Our Talent Program was designed to help our founders cultivate the skills necessary to build strong foundational teams and to maintain a long-term sustainable talent infrastructure.
Our world-class Talent Team, with whom you’ll develop a deep partner relationship, works onsite with you each week to think through workplace issues like company culture, compensation, learning and development, and more. You’ll acquire the skills necessary to build your team and learn how to manage these issues in an effective and scalable way.
Go from Good to Great with NYC’s Finest
Operational hurdles are unavoidable in the life of an early startup. We’re the first to admit that we don’t have all the answers, but we know the people who do! We built the Primary Expert Network - an active community of 200+ of NYC’s leading operators and functional experts - to advise our portfolio companies so that they can get the answers they need when they need them. Our experts hail from the pillars of NYC Tech, among them Casper, Rent the Runway, Medidata, Shutterstock, Livestream, Sprinklr, Uber and Sailthru.
Having trouble architecting your first inside sales team? Need a sanity check on your social media demand gen strategy? Struggling to figure out how to activate a channel strategy? You’re not alone. We’ll organize a targeted advisory session or a larger curated dinner for you with PEN members who have lived and breathed - and successfully resolved - those problems. Your time is too valuable to be wasted reinventing wheels.
Early Customer Acquisition Gets the Ball Rolling
Early customers are the lifeblood of your startup, but they’re hard to come by. We’ve built a dedicated market development platform that leverages our network and reach to help you land those critical first customers, establish partnership opportunities and explore new markets.
We’re Invested in Your Success
Competition is fierce. Now, more than ever, investors are looking for companies that can illustrate a well-articulated business model and clear performance metrics. Easier said than done for an early-stage startup that’s focused on getting a product out the door, building a foundational team and creating a brand from scratch.
Our Financial Advisory Team will help you build that initial financial infrastructure, clarify the economic levers of your business model, establish the KPIs and reporting that will keep your team and board aligned, and prep you for the capital raise process on your journey toward Series A.
Make Your Voice Heard
For a busy founder, it’s hard to make time to think strategically about content and marketing, especially if you don’t have a dedicated marketer on hand. So how do you get your brand out there? How do you get reporters to pay attention? What’s the best way to build your distribution list?
We can help you think through these and other challenges, and come up with a suitable content marketing and early PR strategy that spreads the word. We’ll also help you broadcast your wins and milestone events in major media outlets.