with exceptional founders
Primary Labs incubates with founders at the center.
We give founders 2x the equity of typical studios, with control of business and product strategy.
Each incubation is funded from the start, with runway and time to get you to the next round.
Guided by a proprietary diligence framework, we incubate at low-volume and high-conviction.
Speed is everything. We move fast and save years of your time.
Our Operators and Researcher in Residence dig deep with customer discovery, analysis of investor sentiment, and comprehensive market validation.
Our Design and Developer Residents provide early-stage product support to validate feasibility, MVP development, and launch.
We build and secure relationships with design and development partners. You'll build with your ideal customer from Day 1.
Industry experts with deep context on your business join the founding team, along with key operational roles.
Primary Labs funds your pre-seed round, and offers guidance to your next round. We'll help you raise and find the right partners to accelerate growth.
Your lead investor will be Primary, and we bring unparalleled support to each investment.
How we’re building an incubation machine at Primary and how people can get involved.
An inside look at Primary Labs, as told by Operator in Residence Rebecca Schwartz.