Primary's commitment to founders begins with how we invest: We take a low-volume, high-conviction approach—because we devote unreasonable resources toward building unfair advantages.
The differentiator, unheard of in seed VC, is Primary Impact: Outnumbering investors 2:1, this team led by C-suite execs makes hires, signs customers, and secures next rounds to supercharge the growth of New York City’s most successful startups.
Here, you'll find a few examples of the work our team does alongside founders and their teams.
The main takeaway
Next rounds—twice as likely with us.
The work founders do with us—and the caliber of founders we work with—drives a portfolio-wide Series A success rate that’s more than twice the industry average.
"During both our Series A and Series B fundraising processes, the Primary team guided us every step of the way and ensured that we got it done and got it done right. We simply wouldn’t have gotten here without them."
—Laura Spiekerman, Cofounder and CRO, Alloy
TRULY STRATEGIC FINANCE
A partner on your financial big picture.
We work alongside you to turn a product idea into a full-fledged business strategy, with KPIs, clear milestones, and quantified progress. We’ll help you build and perfect those milestones and create a financial model to get you there, with on-call CFO support for forecasting, capitalization, and finance strategy.
"Early stage VCs don't typically encourage extended use of dedicated resources. At first I didn't understand how much I could tap the Impact team's very seasoned operators, but once I did, Primary built our financial model, meaningfully extending runway and clarifying strategy."
- Pan Chaudhury, Founder and CEO of Perry Health
Leap ahead with sales leadership.
Even if as a founder you've never built a sales team before, Primary offers and implements frameworks for pipeline coverage, qualification targets, and sales targeting, partnering on building high-performing sales organizations.
“By working with Primary Impact, we were able to build an incredible sales organization from the ground up. With a playbook that saw around corners, coaching that showed what great looks like, and expert insights most seed-stage teams simply don't have access to, we significantly accelerated our growth and path to Series A."
- Stefan Bauer, Cofounder and CEO of Marker Learning
Hire like a pro
Staff a team—and recruiter—in months.
When your team urgently needs to make several hires, the Impact team can step in on rapid hiring sprints, seeing the process all the way through and leaving behind repeatable hiring playbooks, as we did for Black Crow AI.
"Building this team ourselves would have taken us at least twice as long and cost us millions in missed pipeline. The difference with Primary as a whole is they really want to get shit done—and they actually do what every firm claims to."
- Richard Harris, Founder and CEO of Black Crow