Primary’s New Healthcare Advisory Board

Introducing the experts working alongside Sam Toole and Marisa Bass.

Primary’s New Healthcare Advisory BoardPrimary’s New Healthcare Advisory Board

Healthcare as an industry is vast and incredibly complex. It’s our belief that it’s impossible to truly be an expert in all things healthcare. Instead, it’s vitally important to work closely with deep industry experts to help us and our portfolio learn more quickly.

Primary firmly believes that there are massive opportunities to continue to build industry-defining companies in the world of healthcare. These companies have the opportunity to fundamentally improve health outcomes for patients worldwide.

To help us and our portfolio companies better navigate the healthcare ecosystem, we are excited to announce Primary’s Healthcare Advisory Board. Made up of a handful of amazing and deep industry experts, we couldn’t be more excited to welcome them to the Primary Team!

David Baiada

David Baiada is the CEO of BAYADA Home Health Care, a $2 billion global leader in home health care. In May 2016, Mr. Baiada was named an Entrepreneur of The Year® 2021 Greater Philadelphia Award winner by Ernst & Young and was ranked in the top 20 of the City & State Pennsylvania’s 2021 Healthcare Power 100 list. Prior to joining BAYADA, Mr. Baiada worked as an analyst and associate at Diamond Management and Technology Partners in Chicago. He earned an MBA in Health Care Management from the Wharton School at the University of Pennsylvania and BA in Economics from Cornell University.

John Bermel

John is the Chief Financial Officer of Healthfirst, a $16B revenue government programs non-for-profit health plan in NY. During a 17-year career at Aetna, he served in senior financial roles, including CFO for Business Operations, the company’s Senior Business Unit Finance Officer. His tenure coincided with the Aetna turnaround, considered one of the most successful turnarounds in U.S. corporate history. Prior to joining Aetna, John served as Controller of Insurance Operations at UnitedHealthcare and as Controller at MetraHealth, which UnitedHealthcare acquired.  John holds a Bachelor of Science in Business Administration from Georgetown University and a Master of Business Administration in Finance from The Wharton School.

Eric Beyer

Eric is EVP of Medical Groups at Privia Health leading operations in the Mid-Atlantic and provides executive oversight for Privia Women’s Health and medical groups in Georgia, Texas, and Connecticut. With 30+ years in healthcare leadership, Eric joined Privia in 2016, having founded APEX Healthcare Group previously. His experience includes leadership roles at Tufts Medical Center and Floating Hospital for Children. In his 11 years at Partners Healthcare System, he served as Regional Executive and COO of Partners Community Healthcare, Inc. Eric's diverse background extends to roles in New York and Florida, encompassing managing departments in a community hospital, leading a medical billing company, and developing primary care practices and ambulatory facilities.

Binoy Bhansali

Binoy is the CEO of Diverge Health, an organization that empowers primary care practices to deliver the highest quality care to low-income patients. Previously, Binoy led diversification efforts at SCAN, a $4B+ non-profit healthcare organization serving older adults across the country. In partnership with SCAN's CEO and diversification team, Binoy helped spearhead SCAN's merger with CareOregon and entry into PACE, in-home primary care, and street medicine for individuals experiencing homelessness. He was previously a Partner at Sandbox Industries, and also held roles at Citigroup, Accenture, and Impact Investment Partners. Binoy has a bachelor’s degree in economics and psychology from Northwestern University, and is a Kauffman Fellow.

Jenny Ismert

Jenny, a healthcare veteran with 20+ years of experience, leads strategy and innovation at United Healthcare Community & State. Over the past decade, she's transformed operations, enhanced productivity, and expanded care models across 30+ states, focusing on Medicaid challenges. Since 2002, Jenny's versatile leadership at UnitedHealthcare spans legal, policy, procurement, marketing, and technology. Passionate about service equity, she advises organizations like Enterprise Community Partners and Techstars.

Based in Denver, Jenny holds a Bachelor's from the University of North Texas and an MBA from the University of Colorado.

Christina Jenkins

Dr. Christina Jenkins (“CJ”) is an advisor, investor, physician, and board director who finds joy in working alongside those who are relentlessly improving health.  She was the founding CEO of OneCity Health Services, a subsidiary of NYC Health + Hospitals, the nation’s largest public hospital system. There, she led a $1.2B effort to redesign the care delivery continuum and accelerate readiness for value-based payments (financial risk) for 1M lives.  She is a board member of Help at Home and an advisory board member of Independence Health Group (parent of Independence Blue Cross and AmeriHealth Caritas) and a member of the Kauffman Fellows.

Ron Kuerbitz

Ron is the CEO of Upstream Rehabilitation, the largest provider dedicated to outpatient physical therapy in the U.S., providing effective, clinically superior physical therapy in more than 1100 clinics in 28 states. Prior to joining Upstream in 2020, Ron was the founding CEO of Agilon health, and prior to that, the CEO of Fresenius Medical Care North America. His healthcare experience spans 25 years and includes experience in dialysis services, home infusion services, laboratory and diagnostic services, pharmacy services, physician practice management, government health plans, specialty ambulatory surgery, and pharma and medtech sales and manufacturing.