Why We Invested in Inspiren—Again
Why Primary doubled down on Inspiren: how the startup is redefining patient care with real-time data and what convinced us to reinvest.
Senior living communities are at the heart of one of the most important demographic shifts of our time. An aging population, rising care costs, and persistent staffing shortages are forcing operators to do more with less—without compromising safety, dignity, or quality of life for residents. Yet most of the tools available today are point solutions: basic fall detectors, clunky emergency call buttons, or fragmented EHR systems that fail to keep pace with day-to-day realities.
Inspiren is changing that.
Their AI-powered hardware and software integrates real-time motion awareness, staff coordination, emergency response, and resident engagement into one cohesive ecosystem. From preventing falls to accelerating emergency response to improving care planning, Inspiren is redefining how senior living communities operate—while delivering measurable ROI to operators.
From Fall Prevention to Full-Stack Care Coordination
When we led Inspiren’s Seed round, the company had already built a best-in-class fall detection device. But CEO, Alex Hejnosz, and founder, Michael Wang, were thinking much bigger. They envisioned a full “intelligent ecosystem” for senior living, one that combined multiple hardware devices with a single software brain to give operators unprecedented visibility and control.
That vision is now a reality. In the past year, Inspiren has expanded from its core device to a comprehensive hardware and software product suite:
- AUGi for in-room activity sensing and fall detection
- Sense for high-risk bathroom coverage
- Staff Beacon for staff location and workflow optimization
- Help Button for residents to request help without wearing a pendant
- Inspiren HQ and Inspiren Mobile App, an AI software suite to give operators and staff real-time insights into the overall health of their communities
This unified approach does more than replace outdated systems—it collapses the need for multiple vendors into one platform, eliminating integration headaches and increasing staff efficiency. Dedicated clinicians partner closely with communities, ensuring clinical insights are communicated and applied in ways that maximize care quality, outcomes, and staff support. And, most importantly, keeps residents safer.
Why Now
The timing for Inspiren couldn’t be better. Over 10,000 people turn 65 every day in the United States. The senior living market is fragmented, underserved, and under increasing operational pressure. Regulatory scrutiny around resident safety is increasing, while financial risk from early move-outs and under-documented care is pushing operators to modernize.
At the same time, Inspiren’s combination of AI-powered sensing and integrated software is hitting an inflection point in cost and capability:
- Affordable hardware means mass deployment is now possible.
- AI-powered embedded workflows make adoption easy and ROI immediate.
- Regulatory and operational tailwinds are pushing toward data-driven, documented care.
In a market where speed of deployment is critical, Inspiren’s ability to get devices “on walls” faster than anyone else is a decisive advantage.
Why We Backed Inspiren—Again
We’re doubling down in Inspiren’s $100M Series B led by Insight Partners because we believe they are building the category-defining operating system for senior living. Our conviction comes down to four key beliefs:
- The market is ripe for a platform that replaces fragmented point solutions with an integrated, AI-driven ecosystem.
- Inspiren has proven product-market fit with industry-leading retention, rapid ACV expansion, and clear ROI for operators.
- The economics work at scale, with a recurring software model, short payback periods, and a massive market opportunity.
- This team can execute, having consistently delivered growth and product velocity ahead of plan.
As the aging population grows and care demands intensify, senior living communities will need more than incremental tools. They’ll need a system that makes care safer, faster, and more efficient. We believe Inspiren is poised as the market leader in this space.
We’re proud to continue our partnership with Alex, Mike, and the entire Inspiren team. The future of senior living is intelligent, connected, and compassionate — and Inspiren leading that future.