On The Business

An series for VP and C-Suite women in B2B SaaS

The past decade has birthed a number of category-defining B2B SaaS unicorns, but there’s a systemic issue hidden beneath the excitement: women are woefully underrepresented at the helm of these businesses.

Just 6% of the companies recognized in the 2023 “Cloud 100” are led by women CEOs, and Work-Bench’s 2022 #Womenterprise Report revealed that female-founded enterprise software startups represent only 2.08% of all enterprise software startups. Worst yet, the underrepresentation of women in the CEO seat has resulted in an underrepresentation of women across most of the key executive functions, particularly in go-to-market, strategy/finance and product/engineering.

Many women struggle to land and/or excel in the C-Suite because they spend too much time working in the business versus on the business. They manage their own functional lanes well, but often under-index on the 1) P&L command and 2) “First Team” working style required to succeed.

Programming

Primary is committed to changing this narrative with our “On the Business” mastery series

Master the P&L

Practice First Team principles

Act like a business owner

Land and keep your executive dream job

Stand out as a top 1% executive

Measure metrics that matter

Our next event is Nov 4: Apply here

“On the Business” events are for female executives (VP- or C-Suite) at venture-backed B2B SaaS companies.

Primary is proud to offer these half-day sessions free of charge to accepted applicants thanks to generous sponsors. If you are interested in sponsoring future programs, please contact katheryn@primary.vc.