Sarah simplifies life for Primary's busy team.
Communication and organization are Sarah’s specialties, and as the Executive Assistant to Ben Sun and Cat Hernandez, she keeps their busy work lives in order so they can focus on finding and developing successful investments and business leaders.
Before becoming a master scheduler, Sarah worked for nearly two decades in marketing and communications for B2B and consumer companies. Her experience has included everything from content development and event planning to ad buying and media relations—and a whole lot in between.
Sarah is no stranger to the venture capital world, having worked for six years as the Communications Manager at Village Ventures, a Massachusetts-based VC firm that co-invested with High Peaks Venture Partners, Primary’s predecessor.
Sarah has a BA in English Literature from Skidmore College.
The Rest of the Story
I am a local girl through and through. I live with my husband Ryan in Williamstown, Mass., the town that I grew up in. When I’m not working, you can find me enjoying a meal with friends and family, in the yoga studio, on the ski slopes or paddling in my kayak. During the summer and fall, we spend weekends at our family camp on the water in the North East Kingdom of Vermont—one of my favorite places on earth.
Stuff You Wouldn't Know
First Job: I started working at 15, as soon as I was legally able to, as a busser and afternoon tea server at a local hotel. I loved meeting and chatting with people from all walks of life.
Greatest Life Experience: Being in Berlin when the wall was coming down. My aunt was in the Air Force at the time stationed in Hahn, Germany and my family had the opportunity to visit her there. We traveled, by train, under the cloak of darkness into Berlin, passed through Checkpoint Charlie and got to chisel bits of the wall down while guards on both sides of the wall, still armed with machine guns, looked on.
Most Humbling Life Experience: I was a victim of the dotcom bubble. Twice. My first job out of college was in NYC at a prominent online marketing/content development agency and my entire department was laid off six months to the date after I was hired. My next gig was at an online retail startup that went belly-up about eight months after I started. Living on unemployment in New York City is not for the faint of heart! I learned a LOT about the world—and about myself—that year.
Random Fact: I am a distant relative of Thurston the Great, a traveling vaudeville magician who was a rival of Harry Houdini. While I can’t do any magic tricks, I do love to perform and have been part of a concert choir for most of my life.