A leading human grade fresh pet food brand

Founded
2015
HQ
New York, NY
Investor
Ben Sun
Invested
2015
Founders

Nick Stafford

Stage
Exited
Visit Website
Consumer

About

Ollie is the leading omnichannel healthy alternative pet food brand, with best in class fresh and baked dog food, treats and supplements and a digital health platform to guide pet parents to better care.

Incubated at Primary Labs, with hands-on support for early-stage product strategy to late-stage board recruitment.


Built from the very beginning

Incubated inside Primary Labs from day one, with hands-on support on everything from product strategy to initial hires.

Full-stack partnership to exit

Supported hiring, prepared fundraise materials, and helped position the company for a successful sale.

In the News

Article
A journey from incubation to industry leadership
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