Even the best founders
need someone in their corner.
Primary Impact
No other early stage VC offers this much operational power.
Hundreds of Hires
Way more than just intros. We fill full teams, from sourcing to onboarding in months.
Driving ARR
Million-dollar pilots, sales call review and coaching, customer retention strategies, and actual work to fill your top of funnel.
Strategies for Scale
A fractional CFO guiding how to set milestones and create systems that turn a product into a business.
Your Next Investors
Our operational pattern recognition means we know which work gets you to the next round.
Primary founders are 12x more likely to reach unicorn status
Tommy Nicholas, Laura Spiekerman, and Charles Hearn
Fairer finance, a million identity decisions at a time
Dr. Harry Ritter
Simplifying access to high-quality and affordable mental health care
Carolyn Childers and Lindsay Kaplan
The leading private network for the world's most powerful women
Ryan Denehy
The help desk every mid-sized business deserves
Allon Bloch, Ran Shaul, Adam Singolda, Israel Roth
24/7, personalized, virtual healthcare—anytime, anywhere
Brynn Putnam
The nearly invisible home gym—and new category of screen; Lululemon acquired
Ilir Sela
Tech for independent pizzerias—and online ordering for consumers
Aaron Schumm
Powering modern-day workplace savings and investing programs
Tommy Nicholas, Laura Spiekerman, and Charles Hearn
Fairer finance, a million identity decisions at a time
Dr. Harry Ritter
Simplifying access to high-quality and affordable mental health care
Carolyn Childers and Lindsay Kaplan
The leading private network for the world's most powerful women
Ryan Denehy
The help desk every mid-sized business deserves
Allon Bloch, Ran Shaul, Adam Singolda, Israel Roth
24/7, personalized, virtual healthcare—anytime, anywhere
Brynn Putnam
The nearly invisible home gym—and new category of screen; Lululemon acquired
Ilir Sela
Tech for independent pizzerias—and online ordering for consumers
Aaron Schumm
Powering modern-day workplace savings and investing programs
Where we seek out pre-seed, seed, Series A deals
Our home-court advantage is in NYC, but we want to meet the world's top founders across the following sectors:
B2B SaaS
We have a special affinity for GTM solutions poised to ROI-rich workflows and data advantages and companies creating "connective tissue" between multiple teams.
Built World
Fintech
Healthcare
Data / Infrastructure
Supply Chain
first Edition: The Magazine for New York Startups
Whether you’re a founder or AE, here’s advice we’ve honed from hundreds of coaching sessions.
A case study on what you need to know, from screening resumes to closing your candidate.
Partner Cassie Young shares a secret of streamlined hiring: Ask these hard questions first to qualify potential hires earlier in the interview process.
Unreasonable resources.
Unprecedented outcomes.
^this will be in video format like top of page—not possible to visually represent in this consolidated form.
Primary's commitment to founders begins with how we invest: We take a low-volume, high-conviction approach—because we devote unreasonable resources toward building unfair advantages.
The differentiator, unheard of in seed VC, is Primary Impact: Outnumbering investors 2:1, this team led by C-suite execs makes hires, signs customers, and secures next rounds to supercharge the growth of New York City’s most successful startups.
Here, you'll find a few examples of the work our team does alongside founders and their teams.
TRULY STRATEGIC FINANCE
A partner on your financial big picture.
Pan Chaudhury tapped Primary to calibrate plans for a people-intensive business scaling rapidly. The future-focused model and analysis—which Pan would have had to hire full-time staff to create otherwise—provided a detailed perspective on the long term gross margin potential for the business that was key for downstream investors.
"Early stage VCs don't typically encourage extended use of dedicated resources. At first I didn't understand how much I could tap the Impact team's very seasoned operators, but once I did, Primary built our financial model, meaningfully extending runway and clarifying strategy."
- Pan Chaudhury, Founder and CEO of Perry Health
Supercharge profitability
Leap ahead with sales leadership.
Stefan Bauer excelled at every challenge he'd ever taken on, but he had never built a sales team before. With Primary's frameworks for pipeline coverage, qualification targets, and sales targeting, he built a high performing sales organization, signed deals with top school districts, and raised Series A funding from a16z and Sir Richard Branson.
“By working with Primary Impact, we were able to build an incredible sales organization from the ground up. With a playbook that saw around corners, coaching that showed what great looks like, and expert insights most seed-stage teams simply don't have access to, we significantly accelerated our growth and path to Series A."
- Stefan Bauer, Cofounder and CEO of Marker Learning
"Building this team ourselves would have taken us at least twice as long and cost us millions in missed pipeline. The difference with Primary as a whole is they really want to get shit done—and they actually do what every firm claims to."
- Richard Harris, Founder and CEO of Black Crow