Our team is your team.

Builders, not just backers.

Our Team

Ben SunBen Sun
Ben Sun
Cofounder and General Partner
Brad Svrluga Brad Svrluga
Brad Svrluga
Cofounder and General Partner
Jason ShumanJason Shuman
Jason Shuman
General Partner
Cassie YoungCassie Young
Cassie Young
General Partner
Brian SchechterBrian Schechter
Brian Schechter
Rebecca PriceRebecca Price
Rebecca Price
Sam TooleSam Toole
Sam Toole
Lisa LewinLisa Lewin
Lisa Lewin
Emily ManEmily Man
Emily Man
Jason GelmanJason Gelman
Jason Gelman
Operating Partner, Go-to-Market
Mike WitkowskiMike Witkowski
Mike Witkowski
CFO and Partner
Tom SeoTom Seo
Tom Seo
Venture Partner
Emma BalinEmma Balin
Emma Balin
Chief of Staff
Marisa BassMarisa Bass
Marisa Bass
Amber BramanAmber Braman
Amber Braman
Executive Assistant
Tobias Citron Tobias Citron
Tobias Citron
Bridget FlahertyBridget Flaherty
Bridget Flaherty
Incubation Operations Lead
Zach FredericksZach Fredericks
Zach Fredericks
Niamh GronningsaterNiamh Gronningsater
Niamh Gronningsater
Associate, People & Networks
Etan GrosingerEtan Grosinger
Etan Grosinger
Go-To-Market Operator in Residence
Brian GwiazdowskiBrian Gwiazdowski
Brian Gwiazdowski
VP, Portfolio Strategic Finance
 Charles Holley Charles Holley
Charles Holley
Market Development Associate
Sarah HousmanSarah Housman
Sarah Housman
Senior EA & Investor Relations
Bryce JohnsonBryce Johnson
Bryce Johnson
Gaby Lorenzi Gaby Lorenzi
Gaby Lorenzi
Gabriella MonicoGabriella Monico
Gabriella Monico
Senior Associate
Ryan MonkRyan Monk
Ryan Monk
Principal, People & Networks
Devon NatoniDevon Natoni
Devon Natoni
Executive Assistant
Nour ObeidallahNour Obeidallah
Nour Obeidallah
Events and Marketing Producer
James PaulkJames Paulk
James Paulk
Finance and Accounting Manager
Rachel PaveyRachel Pavey
Rachel Pavey
Senior Associate
Gianna SantanielloGianna Santaniello
Gianna Santaniello
Senior Associate, People & Networks
Jamie Sterrett Jamie Sterrett
Jamie Sterrett
VP, Talent
Katheryn ThayerKatheryn Thayer
Katheryn Thayer
VP of Brand and Marketing
Gina YocomGina Yocom
Gina Yocom
VP, People & Networks
Anshu AggarwalAnshu Aggarwal
Anshu Aggarwal
Technical Advisor
John AllspawJohn Allspaw
John Allspaw
Technical Advisor
David BaiadaDavid Baiada
David Baiada
Healthcare Advisor
John BermelJohn Bermel
John Bermel
Healthcare Advisor
Eric BeyerEric Beyer
Eric Beyer
Healthcare Advisor
Binoy Bhansali Binoy Bhansali
Binoy Bhansali
Healthcare Advisor
Pete ChenPete Chen
Pete Chen
COO Advisor
Carolyn ChildersCarolyn Childers
Carolyn Childers
Board Partner
Irving FainIrving Fain
Irving Fain
Board Partner
Jason Harinstein Jason Harinstein
Jason Harinstein
Board Partner
Brock HeckmannBrock Heckmann
Brock Heckmann
Board Partner
Jenny IsmertJenny Ismert
Jenny Ismert
Healthcare Advisor
Ronald J. KuerbitzRonald J. Kuerbitz
Ronald J. Kuerbitz
Healthcare Advisor
Zach LessemZach Lessem
Zach Lessem
Growth Advisor
Marty MeyerMarty Meyer
Marty Meyer
CFO Advisor
Steven MillerSteven Miller
Steven Miller
CFO Advisor
Akshay RathodAkshay Rathod
Akshay Rathod
Growth Advisor
Alex RealmutoAlex Realmuto
Alex Realmuto
Growth Advisor
Jeff ReekersJeff Reekers
Jeff Reekers
Marketing and Growth Advisor
Mark SimpsonMark Simpson
Mark Simpson
Board Partner

Inspired by a commitment to New York City tech and the founders who bring it to life, Brad Svrluga and Ben Sun launched Primary in 2015 to build a different type of seed firm. With a mission to maximize impact, Primary has steadily built the most experienced and dynamic team in the seed landscape, anchored by the largest portfolio impact staff in the industry.

What unifies us at Primary is that we're all builders, not just backers. We partner intimately on the very hard work of companies’ earliest stages, and we are constantly looking for new ways to expand our impact, build new capabilities, and continue to set the bar for just how impactful an investor can be. When we invest, we invest with all we’ve got.

We've always been exclusively focused on New York City. This market, rich in talent and close with the dozens of industries anchored here, drives an enduring, disruptive startup community. By grounding ourselves here, we are able to build a critical mass of networks and talent for our portfolio and its related orbits. With that in mind, we’ve also worked to build communities beyond our portfolio—from our Founders Fellowship to our Mastermind Networks for Chiefs of Staff and Account Executives. And we’re always building, so stay tuned for more...


These are the values that define how we work with founders.

Dive deep

Go the extra mile and do the hard work to get to data-driven answers and insights.

Work with the best

Expect nothing short of excellence and a hunger to win from colleagues, founders, and operators.

Build a 'we' team

Collaborate meaningfully as a team and share expertise to deliver unparalleled support.

Challenge what's 'possible'

Think creatively and build. We're not in the business of what's been done before, we're redefining what seed investing can be.

Wear the founder's shoes

Trust is paramount. Start with empathy and curiosity, and work collaboratively to solve problems from founders’ perspective.

Play to win

Consider every opportunity through the lens of ultimate success. Winning doesn’t mean squeaking by, it means being 10X better.

Want to work with the best in NYC? Join us.