Our team is your team.

Builders, not just backers.

Our Team

Ben SunBen Sun
Ben Sun
Cofounder and General Partner
Brad Svrluga Brad Svrluga
Brad Svrluga
Cofounder and General Partner
Jason ShumanJason Shuman
Jason Shuman
General Partner
Cassie YoungCassie Young
Cassie Young
General Partner
Brian SchechterBrian Schechter
Brian Schechter
Partner
Rebecca PriceRebecca Price
Rebecca Price
Partner
Sam TooleSam Toole
Sam Toole
Principal
Abir Liben Abir Liben
Abir Liben
Principal
Neera ChatterjeeNeera Chatterjee
Neera Chatterjee
Principal
Marisa BassMarisa Bass
Marisa Bass
Principal
Tobias Citron Tobias Citron
Tobias Citron
Principal
Francisca Maier Francisca Maier
Francisca Maier
Chief of Staff
Alyssa KirschenbaumAlyssa Kirschenbaum
Alyssa Kirschenbaum
Operations Manager
Anne Davey LysakAnne Davey Lysak
Anne Davey Lysak
VP, Finance & Operations
Brian GwiazdowskiBrian Gwiazdowski
Brian Gwiazdowski
VP, Portfolio Strategic Finance
Jason GelmanJason Gelman
Jason Gelman
VP, Go-to-Market Strategy
Gina YocomGina Yocom
Gina Yocom
VP, People & Networks
Alicia ScullyAlicia Scully
Alicia Scully
Director of Talent
Ryan MonkRyan Monk
Ryan Monk
Senior Associate, Talent
Kat TuttleKat Tuttle
Kat Tuttle
Associate, Talent
Gianna SantanielloGianna Santaniello
Gianna Santaniello
Associate, Talent
William PeekWilliam Peek
William Peek
Sourcer
Steven FogelSteven Fogel
Steven Fogel
Associate, Talent
Jo ChengJo Cheng
Jo Cheng
Community Ops Manager
Katheryn ThayerKatheryn Thayer
Katheryn Thayer
Director of Brand & Marketing
Emma BalinEmma Balin
Emma Balin
Founder Operations Manager
Caroline ConeglianoCaroline Conegliano
Caroline Conegliano
Director, Market Development
Alex KahnAlex Kahn
Alex Kahn
Associate, Market Development
Samantha MadnickSamantha Madnick
Samantha Madnick
Senior Associate, Market Development
James PaulkJames Paulk
James Paulk
Fund Finance Associate
Sarah HousmanSarah Housman
Sarah Housman
Executive Assistant & Investor Relations
Amber BramanAmber Braman
Amber Braman
Executive Assistant
Devon NatoniDevon Natoni
Devon Natoni
Executive Assistant
Anshu AggarwalAnshu Aggarwal
Anshu Aggarwal
Technical Advisor
John AllspawJohn Allspaw
John Allspaw
Technical Advisor
Marty MeyerMarty Meyer
Marty Meyer
CFO Advisor
Steven MillerSteven Miller
Steven Miller
CFO Advisor
Akshay RathodAkshay Rathod
Akshay Rathod
Growth Advisor
Zach LessemZach Lessem
Zach Lessem
Growth Advisor
Jeff ReekersJeff Reekers
Jeff Reekers
Marketing and Growth Advisor
Alex RealmutoAlex Realmuto
Alex Realmuto
Growth Advisor
Pete ChenPete Chen
Pete Chen
COO Advisor
Carolyn ChildersCarolyn Childers
Carolyn Childers
Board Partner
Jason Harinstein Jason Harinstein
Jason Harinstein
Board Partner
Brock HeckmannBrock Heckmann
Brock Heckmann
Board Partner
Mark SimpsonMark Simpson
Mark Simpson
Board Partner
Scott NortonScott Norton
Scott Norton
Board Partner

Inspired by a commitment to New York City tech and the founders who bring it to life, Brad Svrluga and Ben Sun launched Primary in 2015 to build a different type of seed firm. With a mission to maximize impact, Primary has steadily built the most experienced and dynamic team in the seed landscape, anchored by the largest portfolio impact staff in the industry.

What unifies us at Primary is that we're all builders, not just backers. We partner intimately on the very hard work of companies’ earliest stages, and we are constantly looking for new ways to expand our impact, build new capabilities, and continue to set the bar for just how impactful an investor can be. When we invest, we invest with all we’ve got.

We've always been exclusively focused on New York City. This market, rich in talent and close with the dozens of industries anchored here, drives an enduring, disruptive startup community. By grounding ourselves here, we are able to build a critical mass of networks and talent for our portfolio and its related orbits. With that in mind, we’ve also worked to build communities beyond our portfolio—from our Founders Fellowship to our Mastermind Networks for Chiefs of Staff and Account Executives. And we’re always building, so stay tuned for more...

WHO WE ARE; HOW WE WORK

These are the values that define how we work with founders.

Dive deep

Go the extra mile and do the hard work to get to data-driven answers and insights.

Work with the best

Expect nothing short of excellence and a hunger to win from colleagues, founders, and operators.

Build a 'we' team

Collaborate meaningfully as a team and share expertise to deliver unparalleled support.

Challenge what's 'possible'

Think creatively and build. We're not in the business of what's been done before, we're redefining what seed investing can be.

Wear the founder's shoes

Trust is paramount. Start with empathy and curiosity, and work collaboratively to solve problems from founders’ perspective.

Play to win

Consider every opportunity through the lens of ultimate success. Winning doesn’t mean squeaking by, it means being 10X better.

Want to work with the best in NYC? Join us.