Brad Svrluga

Managing Partner, Co-CIO

Thesis

Costly, repeatable failures plague complex operational systems where six-figure mistakes are common. Reliable, resourceful founders will use AI to embed intelligence directly into real workflows, turning judgment and execution into durable software advantages rather than heroic effort.

About

Brad is a veteran investor who's been backing founders since 2000. He seeks out builders tackling messy, high-stakes problems in enterprise software, supply chain, and industrial tech. Brad cofounded High Peaks Venture Partners before launching Primary with Ben Sun in 2015. Ranked #17 on Insider's Seed 100, he's known for a people-first approach that treats venture as a deeply human exercise, not a spreadsheet one. When he's not working with founders, Brad can be found cycling the Berkshires or rooting for his Boston teams.

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Investments

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Fairer finance, a million identity decisions at a time

Founders

Tommy Nicholas
Laura Spiekerman
Charles Hearn

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Invested
2015
Stage
Series C

Fairer finance, a million identity decisions at a time

The leading identity decisioning platform for fintech companies, banks, and credit unions expanding their digital product offerings.

Founded
2015
HQ
New York, NY
Investor
Emily Man
Brad Svrluga
Invested
2015
Founders

Tommy Nicholas
Laura Spiekerman
Charles Hearn

Stage
Series C
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Fintech & Enterprise AI

Simplifying access to mental health care

Founders

Dr. Harry Ritter

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Invested
2018
Stage
Exited

Simplifying access to mental health care

Connecting therapy seekers to providers to ensure that high quality mental health is accessible to all.

Founded
2017
HQ
New York, NY
Investor
Brad Svrluga
Invested
2018
Founders

Dr. Harry Ritter

Stage
Exited
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Healthcare

Harnessing the ocean's potential by creating its most comprehensive sea floor map

Founders

Charles Chiau

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Invested
2020
Stage
Series A

Harnessing the ocean's potential by creating its most comprehensive sea floor map

Bedrock is building the next-gen infrastructure for seafloor intelligence, designing and operating fleets of autonomous underwater vehicles (AUVs) and cloud-based software to deliver high-resolution ocean data faster, cheaper, and with no environmental impact. Bedrock’s mission is to map Earth’s entire seafloor and make that data openly accessible to governments, researchers, and industry.

Founded
2019
HQ
New York, NY
Investor
Brad Svrluga
Zach Fredericks
Invested
2020
Founders

Charles Chiau

Stage
Series A
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Industrials

Predictive machine learning to maximize customer lifetime value

Founders

Richard Harris
Shehzad Khan
Joel Goldman

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Invested
2021
Stage
Series A

Predictive machine learning to maximize customer lifetime value

Black Crow AI uses first-party data to predict customer behavior in real-time, helping e-commerce brands optimize acquisition, retargeting, and site experiences.

Founded
2020
HQ
New York, NY
Investor
Cassie Young
Brad Svrluga
Invested
2021
Founders

Richard Harris
Shehzad Khan
Joel Goldman

Stage
Series A
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GTM Tech

Next-generation software connecting U.S. and Mexico supply chain partners

Founders

Matt Silver
Rylan Hawkins

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Invested
2024
Stage
Series A

Next-generation software connecting U.S. and Mexico supply chain partners

Supporting America's most important trade relationship with modern infrastructure. Cordage upgrades the technology and logistics connecting U.S. and Mexican businesses.

Founded
2023
HQ
Chicago, IL
Investor
Zach Fredericks
Brad Svrluga
Invested
2024
Founders

Matt Silver
Rylan Hawkins

Stage
Series A
Visit Website
Industrials

An agentic platform for disputes, fraud, and payment operations

Founders

Shanthi Shanmugam
Saisi Peter

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Invested
2022
Stage
Series A

An agentic platform for disputes, fraud, and payment operations

Rethinking back office operations for fintechs and banks. Casap provides technology infrastructure to empower businesses with financial and operational leverage.

Founded
2022
HQ
New York, NY
Investor
Emily Man
Brad Svrluga
Invested
2022
Founders

Shanthi Shanmugam
Saisi Peter

Stage
Series A
Visit Website
Fintech & Enterprise AI

IT powers work. Electric powers IT.

Founders

Ryan Denehy

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Invested
2016
Stage
Series D

Empowering small and medium-sized businesses with everything they need to take control of their IT and security environment.

Founded
2016
HQ
New York, NY
Investor
Brad Svrluga
Invested
2016
Founders

Ryan Denehy

Stage
Series D
Visit Website
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The retirement solution for landlords

Founders

Ari Rubin

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Invested
2020
Stage
Series B

The retirement solution for landlords

Flock is a smarter way for landlords, particularly aging ones, to exit the burdens of property management without sacrificing wealth. Flock converts individual rental properties into diversified shares in a pool of houses, helping owners retire from being landlords in a tax-advantaged way.

Founded
2020
HQ
Denver, CO
Investor
Brad Svrluga
Invested
2020
Founders

Ari Rubin

Stage
Series B
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Consumer

The premier community for Global Health Innovation

Founders

Jonathan Weiner

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Invested
2017
Stage
Exited

The premier community for Global Health Innovation

The leading community for Global Health Innovation, connecting the healthcare ecosystem through global events, inspirational content, and impact-driven initiatives.

Founded
2017
HQ
New York, NY
Investor
Brad Svrluga
Invested
2017
Founders

Jonathan Weiner

Stage
Exited
Visit Website
Healthcare

AI-powered primary care integrated with health systems

Founders

Allon Bloch

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Invested
2016
Stage
Series F

AI-powered primary care integrated with health systems

Bringing 24/7 primary care to health systems with clinical AI. Automates intake and provides insights to enable superior access at lower cost while maintaining quality and continuity of care.

Founded
HQ
New York, NY
Investor
Brad Svrluga
Invested
2016
Founders

Allon Bloch

Stage
Series F
Visit Website
Healthcare

Eliminating workplace injuries at scale

Founders

Adam Price
Haytham Elhawary

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Invested
2018
Stage
Series B

Eliminating workplace injuries at scale

Specializing in workers’ compensation for mid-market employers in safety-critical industries like parcel delivery, logistics, manufacturing, and warehousing.

Founded
HQ
New York, NY
Investor
Brad Svrluga
Invested
2018
Founders

Adam Price
Haytham Elhawary

Stage
Series B
Visit Website
Industrials

Redefining just how smart a lock can be

Founders

Luke Schoenfelder

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Invested
2015
Stage
Exited

Redefining just how smart a lock can be

NASDAQ: LTCH. Technology that makes the experience of coming home feel like magic—redefining building access to let the right people in vs keeping everyone out.

Founded
2013
HQ
New York, NY
Investor
Brad Svrluga
Invested
2015
Founders

Luke Schoenfelder

Stage
Exited
Visit Website
Consumer

The first event ticketing platform for the social era

Founders

Andrew Dreskin

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Invested
2015
Stage
Exited

The first event ticketing platform for the social era

Aquired by Pandora for $450 million. Ticketfly took on Ticketmaster by integrating modern social marketing capabilities and better consumer-facing technology to build the first social and mobile native ticketing platform.

Founded
2008
HQ
San Francisco, CA
Investor
Brad Svrluga
Invested
2015
Founders

Andrew Dreskin

Stage
Exited
Visit Website
Consumer

21st century platform for building prepaid and alternative payment programs

Founders

Anil Aggarwal
Carl Ansley

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Invested
2007
Stage
Exited

21st century platform for building prepaid and alternative payment programs

Aquired by Google, core tech behind Google Wallet. TxVia built the world's most flexible platform for building and managing alternative payment products, from pre-paid and general-purpose reloadable cards to gift cards, incentive payments, government disbursements, payroll, and expense management.

Founded
2006
HQ
San Francisco, CA
Investor
Brad Svrluga
Invested
2007
Founders

Anil Aggarwal
Carl Ansley

Stage
Exited
Visit Website
Consumer

Revolutionizing modern-day workplace savings and investing programs

Founders

Aaron Schumm

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Invested
2016
Stage
Series E

Revolutionizing modern-day workplace savings and investing programs

Workplace savings programs are a key lever for lifetime financial security. Vestwell partners with both legacy players and disruptors to apply better tech to plans of all sizes.

Founded
2016
HQ
New York, NY
Investor
Brad Svrluga
Emily Man
Invested
2016
Founders

Aaron Schumm

Stage
Series E
View Company Page
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Fintech & Enterprise AI

Founder Testimonial

Brad backed me when Vestwell was just a PowerPoint. A decade later, he's my first call on the hardest problems. He brings clarity and conviction without the ego, rare in this business. He's a true thought partner who shows up for the journey, not just the wins.

Aaron Schumm
Founder, CEO

Associate

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Writing

Scaling for the AI era: Fund V

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