Primary Portfolio
Backing founders building things the world hasn't seen yet, at the moment before the world believes.
Modernizing medical care for pets
Small Door provides consumers and their pets with a reimagined vet experience
Florent Peyre
The nearly invisible home gym—and new category of screen
Brynn Putnam
The nearly invisible home gym—and new category of screen
Acquired by Lululemon. A third screen for the home, delivering wellness: fitness, meditation, teletherapy, and more.
Brynn Putnam
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Direct-to-consumer wine company offering unmatched personalization
Philip James
Direct-to-consumer wine company offering unmatched personalization
Firstleaf harnesses the power of data, technology, and world-class winemaking to remove the guesswork that comes with wine selection, so wine lovers can explore risk-free.
Philip James
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A leading human grade fresh pet food brand
Nick Stafford
A leading human grade fresh pet food brand
Incubated by Primary, aquired by Agrolimen. Ollie is the leading omnichannel healthy alternative pet food brand, with best in class fresh and baked dog food, treats and supplements and a digital health platform to guide pet parents to better care.
Nick Stafford
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The leading technology platform for the $50 billion independent pizzeria market
Ilir Sela
The leading technology platform for the $50 billion independent pizzeria market
Technology that gives small pizza shops the power of big franchises. Slice's suite of products and services from online presence, digital and phone ordering, POS, supplies and marketing services allow indendent shop owners to thrive.
Ilir Sela
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The leading private network for the world's most powerful women
Alison Moore
Carolyn Childers
Lindsay Kaplan
The leading private network for the world's most powerful women
A private network focused on connecting and supporting female leaders
Alison Moore
Carolyn Childers
Lindsay Kaplan