Primary Portfolio

Backing founders building things the world hasn't seen yet, at the moment before the world believes.

The venture intelligence company

Founders

Chris Freeberg

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Invested
2025
Stage
Pre-Seed

The venture intelligence company

Altis is a venture intelligence company built to give investors higher ground. We deliver focused, timely research that combines advanced systems with experienced human judgment—helping investors sharpen conviction, pressure-test assumptions, and see further while moving fast.

Founded
2025
HQ
New York, NY
Investor
Ben Sun
Emily Man
Invested
2025
Founders

Chris Freeberg

Stage
Pre-Seed
Fintech & Enterprise AI

The leading private network for the world's most powerful women

Founders

Alison Moore
Carolyn Childers
Lindsay Kaplan

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Invested
2017
Stage
Series B

The leading private network for the world's most powerful women

A private network focused on connecting and supporting female leaders

Founded
2017
HQ
New York, NY
Investor
Ben Sun
Invested
2017
Founders

Alison Moore
Carolyn Childers
Lindsay Kaplan

Stage
Series B
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Consumer

Leading South Korean ecommerce platform revolutionizing online retail

Founders
Invested
2015
Stage
IPO

Leading South Korean ecommerce platform revolutionizing online retail

An end-to-end commerce and fulfillment platform serving tens of millions of customers across South Korea and beyond.

Founded
2010
HQ
Seoul, South Korea
Investor
Ben Sun
Invested
2015
Founders

Bom Kim

Stage
IPO
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Consumer

The vertically integrated operating system for dentists

Founders

Daniel Hanover
Toni Oloko

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Invested
2019
Stage
Series C

The vertically integrated operating system for dentists

The all-in-one digital operating system for modern dentists, integrating intraoral scanning and automated lab work to digitize the $200B dental industry.

Founded
2018
HQ
New York, NY
Investor
Jason Shuman
Ben Sun
Invested
2019
Founders

Daniel Hanover
Toni Oloko

Stage
Series C
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Vertical AI

Direct-to-consumer wine company offering unmatched personalization

Founders

Philip James

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Invested
2015
Stage
Series A

Direct-to-consumer wine company offering unmatched personalization

Firstleaf harnesses the power of data, technology, and world-class winemaking to remove the guesswork that comes with wine selection, so wine lovers can explore risk-free.

Founded
2015
HQ
Napa, CA
Investor
Ben Sun
Invested
2015
Founders

Philip James

Stage
Series A
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Consumer

The nearly invisible home gym—and new category of screen

Founders

Brynn Putnam

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Invested
2016
Stage
Exited

The nearly invisible home gym—and new category of screen

Acquired by Lululemon. A third screen for the home, delivering wellness: fitness, meditation, teletherapy, and more.

Founded
2016
HQ
New York, NY
Investor
Ben Sun
Invested
2016
Founders

Brynn Putnam

Stage
Exited
Consumer

A leading human grade fresh pet food brand

Founders

Nick Stafford

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Invested
2015
Stage
Exited

A leading human grade fresh pet food brand

Incubated by Primary, aquired by Agrolimen. Ollie is the leading omnichannel healthy alternative pet food brand, with best in class fresh and baked dog food, treats and supplements and a digital health platform to guide pet parents to better care.

Founded
2015
HQ
New York, NY
Investor
Ben Sun
Invested
2015
Founders

Nick Stafford

Stage
Exited
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Consumer

The leading technology platform for the $50 billion independent pizzeria market

Founders

Ilir Sela

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Invested
2015
Stage
Series D

The leading technology platform for the $50 billion independent pizzeria market

Technology that gives small pizza shops the power of big franchises. Slice's suite of products and services from online presence, digital and phone ordering, POS, supplies and marketing services allow indendent shop owners to thrive.

Founded
2015
HQ
New York, NY
Investor
Ben Sun
Invested
2015
Founders

Ilir Sela

Stage
Series D
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Consumer

Modernizing medical care for pets

Founders

Florent Peyre

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Invested
2018
Stage
Series C

Modernizing medical care for pets

Small Door provides consumers and their pets with a reimagined vet experience

Founded
2018
HQ
New York, NY
Investor
Ben Sun
Invested
2018
Founders

Florent Peyre

Stage
Series C
Visit Website
Consumer