Primary Portfolio

Backing founders building things the world hasn't seen yet, at the moment before the world believes.

Solving public safety cases across jurisidctions using AI

Founders

Matt White
Akihiko Izu

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Invested
2025
Stage
Pre-Seed

Solving public safety cases across jurisidctions using AI

AI-powered bulletin board, case investigations and communication platform for America police officers

Founded
2025
HQ
Boston, MA
Investor
Jason Shuman
Invested
2025
Founders

Matt White
Akihiko Izu

Stage
Pre-Seed
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Vertical AI

A leading human grade fresh pet food brand

Founders

Nick Stafford

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Invested
2015
Stage
Exited

A leading human grade fresh pet food brand

Incubated by Primary, aquired by Agrolimen. Ollie is the leading omnichannel healthy alternative pet food brand, with best in class fresh and baked dog food, treats and supplements and a digital health platform to guide pet parents to better care.

Founded
2015
HQ
New York, NY
Investor
Ben Sun
Invested
2015
Founders

Nick Stafford

Stage
Exited
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Consumer

Intelligence platform helping sales teams break through the Great Ignore

Founders

Nick Hart

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Invested
2024
Stage
Pre-Seed

Intelligence platform helping sales teams break through the Great Ignore

Operator helps sales teams overcome buyer indifference by using AI to uncover unique insights and generate highly relevant, personalized outreach at scale.

Founded
2024
HQ
Remote
Investor
Cassie Young
Invested
2024
Founders

Nick Hart

Stage
Pre-Seed
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GTM Tech

Control plane for platform teams managing Kubernetes at scale

Founders

Sam Weaver
Michael Guarino

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Invested
2020
Stage
Seed

Control plane for platform teams managing Kubernetes at scale

Enterprise kubernetes fleet management for the most complex, sophisticated kubernetes environments

Founded
2020
HQ
New York, NY
Investor
Brian Schechter
Tobias Citron
Invested
2020
Founders

Sam Weaver
Michael Guarino

Stage
Seed
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Infrastructure

AI procurement engine for the trades

Founders

Dave Widger
Darion Miller

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Invested
2023
Stage
Seed

AI procurement engine for the trades

AI-powered inventory and purchasing software built specifically for the trades, reducing friction in material procurement and increasing field productivity.

Founded
2021
HQ
New York, NY
Investor
Jason Shuman
Zach Fredericks
Invested
2023
Founders

Dave Widger
Darion Miller

Stage
Seed
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Vertical AI

The AI-powered concierge for home renovations

Founders

Liz Young

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Invested
2020
Stage
Series A

The AI-powered concierge for home renovations

An AI-powered concierge for home renovations that matches owners with vetted contractors while providing pros the digital tools they need to scale their business.

Founded
2019
HQ
Los Angeles, CA
Investor
Jason Shuman
Invested
2020
Founders

Liz Young

Stage
Series A
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Vertical AI

A founder-friendly way for SaaS entrepreneurs to pass the baton

Founders

Ricardo Hinds
Austin Simon

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Invested
2022
Stage
Series A

A founder-friendly way for SaaS entrepreneurs to pass the baton

Relay acquires and scales e-commerce SaaS businesses, providing the capital and operational expertise needed to protect and grow a founder’s legacy.

Founded
2021
HQ
Remote
Investor
Cassie Young
Invested
2022
Founders

Ricardo Hinds
Austin Simon

Stage
Series A
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GTM Tech

A clear path to confident retirement

Founders

Tyler End
Ian Yamey

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Invested
2021
Stage
Series A

A clear path to confident retirement

A one-stop shop for retirement: helping older households manage assets, optimize social security, and enjoy a worry-free financial future.

Founded
2019
HQ
New York, NY
Investor
Jason Shuman
Invested
2021
Founders

Tyler End
Ian Yamey

Stage
Series A
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Vertical AI

The leading technology platform for the $50 billion independent pizzeria market

Founders

Ilir Sela

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Invested
2015
Stage
Series D

The leading technology platform for the $50 billion independent pizzeria market

Technology that gives small pizza shops the power of big franchises. Slice's suite of products and services from online presence, digital and phone ordering, POS, supplies and marketing services allow indendent shop owners to thrive.

Founded
2015
HQ
New York, NY
Investor
Ben Sun
Invested
2015
Founders

Ilir Sela

Stage
Series D
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Consumer

Modernizing medical care for pets

Founders

Florent Peyre

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Invested
2018
Stage
Series C

Modernizing medical care for pets

Small Door provides consumers and their pets with a reimagined vet experience

Founded
2018
HQ
New York, NY
Investor
Ben Sun
Invested
2018
Founders

Florent Peyre

Stage
Series C
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Consumer

The Medicare Advantage operating system

Founders

James Jiang
Alex Zhang

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Invested
2020
Stage
Series B

The Medicare Advantage operating system

Partnering with brokers and health plans to esnure that seniors enroll in the right Medicare plan, maximize benefits, and take control of their health.

Founded
2020
HQ
New York, NY
Investor
Sam Toole
Invested
2020
Founders

James Jiang
Alex Zhang

Stage
Series B
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Healthcare

Edge case resolution for robotics in the real world

Founders

Michael Kohen

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Invested
2021
Stage
Exited

Edge case resolution for robotics in the real world

Acquired by John Deere. AI's potential is slowed by edge cases computers can't solve. SparkAI brings humans in to help, empowering companies to launch & scale revolutionary products faster.

Founded
2021
HQ
New York, NY
Investor
Brian Schechter
Invested
2021
Founders

Michael Kohen

Stage
Exited
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Infrastructure

Achieve success in value‑based care

Founders

Michael Meng

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Invested
2018
Stage
Series C

Achieve success in value‑based care

Delivering the healthcare payment model to ensure providers and their staff are reimbursed and rewarded for improving patient outcomes.

Founded
2018
HQ
New York, NY
Investor
Sam Toole
Invested
2018
Founders

Michael Meng

Stage
Series C
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Healthcare

The AI-native revenue platform for modern finance

Founders

Ali Hussain
Deepak Bapat
Rebecca Schwartz

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Invested
2023
Stage
Series B

The AI-native revenue platform for modern finance

Trillions of dollars are stuck in overdue invoices. Tabs allows companies to collect funds faster by putting the entire end-to-end AR process on autopilot.

Founded
2023
HQ
New York, NY
Investor
Brian Schechter
Invested
2023
Founders

Ali Hussain
Deepak Bapat
Rebecca Schwartz

Stage
Series B
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Infrastructure

The AI-native revenue platform for modern finance

Automated data protection, at scale

Founders

Elizabeth Nammour

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Invested
2023
Stage
Series A

Automated data protection, at scale

Teleskope automates data security and privacy across your entire data footprint. Their platform arms security teams, once drowning in complexity, with powerful tools that manage risk and remediate issues at the source.

Founded
2023
HQ
New York, NY
Investor
Brian Schechter
Tobias Citron
Invested
2023
Founders

Elizabeth Nammour

Stage
Series A
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Cybersecurity

Biological, neuron-powered compute for optimizing AI models

Founders

Alex Ksendzovsky
Jon Pomeraniec

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Invested
2025
Stage
Seed

Biological, neuron-powered compute for optimizing AI models

Started by neurosurgeons, The Biological Computing Company uses the world's most powerful computer - the brain - to deliver more accurate and cost-effective AI models.

Founded
2021
HQ
San Francisco, CA
Investor
Brian Schechter
Invested
2025
Founders

Alex Ksendzovsky
Jon Pomeraniec

Stage
Seed
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Infrastructure

The first event ticketing platform for the social era

Founders

Andrew Dreskin

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Invested
2015
Stage
Exited

The first event ticketing platform for the social era

Aquired by Pandora for $450 million. Ticketfly took on Ticketmaster by integrating modern social marketing capabilities and better consumer-facing technology to build the first social and mobile native ticketing platform.

Founded
2008
HQ
San Francisco, CA
Investor
Brad Svrluga
Invested
2015
Founders

Andrew Dreskin

Stage
Exited
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Consumer

AI Growth Agent for Home Services

Founders
Invested
2024
Stage
Pre-Seed

AI Growth Agent for Home Services

The AI-powered customer service and sales platform for home service businesses, turning every call and lead into a booked job automatically.

Founded
2024
HQ
New York, NY
Investor
Jason Shuman
Invested
2024
Founders

Stealth

Stage
Pre-Seed
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Vertical AI

21st century platform for building prepaid and alternative payment programs

Founders

Anil Aggarwal
Carl Ansley

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Invested
2007
Stage
Exited

21st century platform for building prepaid and alternative payment programs

Aquired by Google, core tech behind Google Wallet. TxVia built the world's most flexible platform for building and managing alternative payment products, from pre-paid and general-purpose reloadable cards to gift cards, incentive payments, government disbursements, payroll, and expense management.

Founded
2006
HQ
San Francisco, CA
Investor
Brad Svrluga
Invested
2007
Founders

Anil Aggarwal
Carl Ansley

Stage
Exited
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Consumer

Helping independent provider groups thrive

Founders

Peter Shalek
Nitin Joshi

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Invested
2024
Stage
Series A

Helping independent provider groups thrive

Transforming how independent practices operate by leveraging AI to automate repetitive, time-consuming work that bogs down healthcare providers.

Founded
2024
HQ
San Francisco, CA
Investor
Sam Toole
Invested
2024
Founders

Peter Shalek
Nitin Joshi

Stage
Series A
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Healthcare

Revolutionizing modern-day workplace savings and investing programs

Founders

Aaron Schumm

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Invested
2016
Stage
Series E

Revolutionizing modern-day workplace savings and investing programs

Workplace savings programs are a key lever for lifetime financial security. Vestwell partners with both legacy players and disruptors to apply better tech to plans of all sizes.

Founded
2016
HQ
New York, NY
Investor
Brad Svrluga
Emily Man
Invested
2016
Founders

Aaron Schumm

Stage
Series E
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Fintech & Enterprise AI

One-to-one performance marketing at scale

Founders
Invested
2015
Stage
Series C

One-to-one performance marketing at scale

Wunderkind uses a proprietary identity graph to scale one-to-one performance marketing, helping brands drive revenue through personalized, cross-channel experiences.

Founded
2010
HQ
New York, NY
Investor
Cassie Young
Invested
2015
Founders
Stage
Series C
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GTM Tech

The AI Data Analyst for people who don’t speak SQL

Founders

Ryan Janssen
Paul Blankley

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Invested
2020
Stage
Series A

The AI Data Analyst for people who don’t speak SQL

Zenlytic’s natural language AI, Zoë, enables non-technical teams to instantly query complex data and uncover hidden growth drivers without needing SQL expertise.

Founded
2018
HQ
Remote
Investor
Cassie Young
Invested
2020
Founders

Ryan Janssen
Paul Blankley

Stage
Series A
Visit Website
GTM Tech