Primary Portfolio

Backing founders building things the world hasn't seen yet, at the moment before the world believes.

Scaling professional coaching for everyone in the workforce

Founders

Sarah Sheehan

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Invested
2017
Stage
Series A

Scaling professional coaching for everyone in the workforce

Bravely provides on-demand, 1:1 coaching for employees at all levels, fostering an inclusive and high-performing culture while driving development and retention.

Founded
2017
HQ
New York, NY
Investor
Cassie Young
Invested
2017
Founders

Sarah Sheehan

Stage
Series A
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Consumer

The leading private network for the world's most powerful women

Founders

Alison Moore
Carolyn Childers
Lindsay Kaplan

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Invested
2017
Stage
Series B

The leading private network for the world's most powerful women

A private network focused on connecting and supporting female leaders

Founded
2017
HQ
New York, NY
Investor
Ben Sun
Invested
2017
Founders

Alison Moore
Carolyn Childers
Lindsay Kaplan

Stage
Series B
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Consumer

Leading South Korean ecommerce platform revolutionizing online retail

Founders
Invested
2015
Stage
IPO

Leading South Korean ecommerce platform revolutionizing online retail

An end-to-end commerce and fulfillment platform serving tens of millions of customers across South Korea and beyond.

Founded
2010
HQ
Seoul, South Korea
Investor
Ben Sun
Invested
2015
Founders

Bom Kim

Stage
IPO
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Consumer

Direct-to-consumer wine company offering unmatched personalization

Founders

Philip James

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Invested
2015
Stage
Series A

Direct-to-consumer wine company offering unmatched personalization

Firstleaf harnesses the power of data, technology, and world-class winemaking to remove the guesswork that comes with wine selection, so wine lovers can explore risk-free.

Founded
2015
HQ
Napa, CA
Investor
Ben Sun
Invested
2015
Founders

Philip James

Stage
Series A
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Consumer

The retirement solution for landlords

Founders

Ari Rubin

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Invested
2020
Stage
Series B

The retirement solution for landlords

Flock is a smarter way for landlords, particularly aging ones, to exit the burdens of property management without sacrificing wealth. Flock converts individual rental properties into diversified shares in a pool of houses, helping owners retire from being landlords in a tax-advantaged way.

Founded
2020
HQ
Denver, CO
Investor
Brad Svrluga
Invested
2020
Founders

Ari Rubin

Stage
Series B
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Consumer

Redefining just how smart a lock can be

Founders

Luke Schoenfelder

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Invested
2015
Stage
Exited

Redefining just how smart a lock can be

NASDAQ: LTCH. Technology that makes the experience of coming home feel like magic—redefining building access to let the right people in vs keeping everyone out.

Founded
2013
HQ
New York, NY
Investor
Brad Svrluga
Invested
2015
Founders

Luke Schoenfelder

Stage
Exited
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Consumer

The nearly invisible home gym—and new category of screen

Founders

Brynn Putnam

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Invested
2016
Stage
Exited

The nearly invisible home gym—and new category of screen

Acquired by Lululemon. A third screen for the home, delivering wellness: fitness, meditation, teletherapy, and more.

Founded
2016
HQ
New York, NY
Investor
Ben Sun
Invested
2016
Founders

Brynn Putnam

Stage
Exited
Consumer

A leading human grade fresh pet food brand

Founders

Nick Stafford

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Invested
2015
Stage
Exited

A leading human grade fresh pet food brand

Incubated by Primary, aquired by Agrolimen. Ollie is the leading omnichannel healthy alternative pet food brand, with best in class fresh and baked dog food, treats and supplements and a digital health platform to guide pet parents to better care.

Founded
2015
HQ
New York, NY
Investor
Ben Sun
Invested
2015
Founders

Nick Stafford

Stage
Exited
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Consumer

The leading technology platform for the $50 billion independent pizzeria market

Founders

Ilir Sela

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Invested
2015
Stage
Series D

The leading technology platform for the $50 billion independent pizzeria market

Technology that gives small pizza shops the power of big franchises. Slice's suite of products and services from online presence, digital and phone ordering, POS, supplies and marketing services allow indendent shop owners to thrive.

Founded
2015
HQ
New York, NY
Investor
Ben Sun
Invested
2015
Founders

Ilir Sela

Stage
Series D
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Consumer

Modernizing medical care for pets

Founders

Florent Peyre

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Invested
2018
Stage
Series C

Modernizing medical care for pets

Small Door provides consumers and their pets with a reimagined vet experience

Founded
2018
HQ
New York, NY
Investor
Ben Sun
Invested
2018
Founders

Florent Peyre

Stage
Series C
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Consumer

The first event ticketing platform for the social era

Founders

Andrew Dreskin

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Invested
2015
Stage
Exited

The first event ticketing platform for the social era

Aquired by Pandora for $450 million. Ticketfly took on Ticketmaster by integrating modern social marketing capabilities and better consumer-facing technology to build the first social and mobile native ticketing platform.

Founded
2008
HQ
San Francisco, CA
Investor
Brad Svrluga
Invested
2015
Founders

Andrew Dreskin

Stage
Exited
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Consumer

21st century platform for building prepaid and alternative payment programs

Founders

Anil Aggarwal
Carl Ansley

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Invested
2007
Stage
Exited

21st century platform for building prepaid and alternative payment programs

Aquired by Google, core tech behind Google Wallet. TxVia built the world's most flexible platform for building and managing alternative payment products, from pre-paid and general-purpose reloadable cards to gift cards, incentive payments, government disbursements, payroll, and expense management.

Founded
2006
HQ
San Francisco, CA
Investor
Brad Svrluga
Invested
2007
Founders

Anil Aggarwal
Carl Ansley

Stage
Exited
Visit Website
Consumer